Superbrand Status for 5th Year Running



Pitman Training is celebrating being recognised as a ‘Superbrand’ in the prestigious league table charting the UK’s strongest brands, for the 5th consecutive year.

In results announced this week, Pitman Training share the bill with Apple, British Airways and Google, in the Business Superbrands list, which showcases the UK’s strongest B2B brands.

Pitman Training has been synonymous with office based training since Sir Isaac Pitman invented shorthand in 1837. Originally focusing on training secretaries, today the internationally franchised business with over 100 UK centres and sites globally including the Cayman Islands, and Russia, now supports students looking to advance their careers across a diverse range of subjects including para-legal and digital marketing.
Pitman who were once described by Winston Churchill as “without equal in the whole world”, helps thousands of students each year progress their careers through tailor-made study programmes and Diplomas with one to one support, as well as via online courses. This year they have just launched an ongoing programme of free content, as part of their Love Work Life campaign, to help support more of the UK in falling back in love with their careers, illustrating their commitment to lifelong learn-ing for all.
Superbrands commission independent research and their annual league tables are based on the opinions of marketing experts, business professionals and thousands of British consumers. Their definition of a superbrand is as follows: “A Superbrand has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise.”

Pitman Training has been recognised in the Executive Education,Training & Development category of the 2018 Superbrands.

They are currently running their SuperAchievers Awards to help showcase employees and employers internationally who go the extra mile to contribute to local business economies, supporting colleagues and their industries, whilst juggling family life.

Claire Lister, MD of Pitman Training said: “We love that the Pitman brand continues to be recognised as a British Superbrand, as our heritage means so much to us. We continue to grow both nationally and internationally and are proud of our impact on people’s careers all over the world. Pitman Training Diploma is still one of the most highly regarded qualifications employers look for on a CV. We are also committed to supporting a wider audience than just our students, with inspiring content that can help life long learning, and I’m really excited about our Love Work Life campaign which is online content created for FREE, aimed at motivating people to find more happiness in their work lives”.

She added: “I believe a great brand ensures both customers and non-customers know what to expect from it and understand clearly what it offers. I truly believe Pitman achieves this”.


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