Event Management Essentials

Is This for You?

Great for event managers, charity fundraisers, PAs, PR & Marketing Assistants, business owners and many more roles.

Whether applying for a job with events involved, or honing your skills to impress employers or colleagues this course leaves no stone unturned.

Award and Associated Qualifications

cpd

Awarded 14 CPD points upon successful completion

About This Course

Getting under the skin of events means they become easier to manage. Event organising is no walk in the park and there are many complexities that go into making an event a success.

This course would suit college leavers, PAs, charity fundraisers, community and sports club leaders, PR Assistants, Marketing Assistants and those interested in pursuing a career in event management.

Benefits of this course: -

• Gain a comprehensive understanding of how event managers organise and run events

• The flexibility and value of a self-study course designed to enable you to work at your own pace

• The opportunity to gain the widely recognised Pitman Training Certificate

There are six lessons in the Event Management Essentials course: –

Lesson One: The role of event management, classifying different types of event, recognising common features, understanding the impact of size and complexity, knowing about uncertainty in events, identifying the different stages of an event.

Lesson Two: Establishing the aims and objectives of an event, identifying key parties, deciding on the size of the event, identifying where and when an event should take place, costing and pricing different proposed events, establishing whether an event is achievable, identifying events that will appeal to the target market.

Lesson Three: Forming an event management team, recruiting staff and volunteers, reporting and communicating among and between teams, creating an event plan, booking special guests, using external providers, managing teams.

Lesson Four: Attracting and managing sponsorship, other sources of funding for events, promoting the event (including social media event marketing), managing registration, types of tickets, managing logistics, contingency planning.

Lesson Five: Risk management, laying out the venue, liaising with the venue owner and external providers, sending out information to delegates and guests, rehearsals and pre-event briefings.

Lesson Six: The role of the event manager during the event, how event managers handle common problems, clearing up after the event, evaluating the event, analysing feedback, final administrative tasks, post event promotion, careers in event management.

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Aims and Objectives

The ultimate aim of this course is to give an understanding of how event managers plan and execute events

Pre-Requisites

There are no specific pre-requisites required for this training course.

Finance Options

Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: –

Self-Funded:

  • Flexible payment plans to help you spread the cost* available at many of our centres;
  • You could opt to pay upfront.

Company Funded:

Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.

What we can help with:

  • Providing a comprehensive training programme outlining learning outcomes
  • Tailored personnel letters
  • Communication with finance departments to arrange payment options (upfront or payment plan*).

Funding & Grants:

There may be the opportunity to apply for funded grants that can help towards the cost of training. These include the Skills Development Scotland ITAs and the ReAct programme in Wales. All schemes will have different terms and conditions that will need to be met in order to qualify for a grant and these are managed by each individual centre.

We’d recommend you speak to a Course Advisor in your local centre to find out whether they are registered to offer any such schemes and discuss your requirements further.

* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.

Career Path

A great course to give an insight into how to organise an event, large or small. From here you could aspire to a wide range of careers such as Events Coordinator, Events Manager, Marketing Manager. Alternatively, you could use this skill in a role such as PA, EA where you could be asked to coordinate business conferences or parties.

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