Module 1 – LinkedIn Basics – What and Why?
 Module 2 – Creating an Individual Profile
 Module 3 – Using LinkedIn as an Individual
 Module 4 – Company Profile, Measuring Success, and Best Practices
 You’ll learn how to:
 • Set up your personal profile with key information
 • Choose the most appropriate LinkedIn account
 • Use keywords so your skills / services get noticed
 • Know LinkedIn etiquette / best practices
 • Research with targeted keyword searches
 • Set up a company profile and learn how to use it
 • Interact in groups and gain business intelligence
 • Publish content on LinkedIn
 • Use LinkedIn advertising to promote key posts
 • Measure your activity to evaluate success