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Update concerning COVID-19 – Distance Learning (home study) courses are still available. Find out more about distance learning at Pitman Training
Update concerning COVID-19 – Distance Learning (home study) courses are still available. Find out more about distance learning at Pitman Training
This e-learning course will help you understand the different elements of the marketing mix as well as the key marketing principles of product, price, place and promotion.
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This course is designed for anyone who needs to improve their understanding of marketing. So, for example, if you're already working and want to gain a more in-depth insight or you're keen to add a marketing skillset to your experience with a view to taking on additional responsibility in this area.
Awarded 25 CPD points upon successful completion
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For further information and pricing please fill in your details below and we will get back to you as soon as we can. Or, call the team on 0161 907 6724.
Marketing is often a core management skill often in demand – particularly if you’re looking for promotion, additional responsibility or to broaden your opportunities.
Central to effective marketing is the ‘marketing mix’ – how you determine a marketing communications plan based on evidence and knowledge, which will improve effectiveness and return on investment.
This course will help you understand the different elements of the marketing mix as well as the key marketing principals of product, price, place and promotion.
The course lasts between 15-25 hours and is provided in an e-learning format so you can learn at home, at a pace to suit you. Every Pitman Training centre also has Course Advisors, so there is always additional support on hand should you feel it necessary.
• Flexible, self-paced learning via the internet, learn where and when you want
• No software to install
• Hints and tips to help solve real work problems
• Includes a specially designed ‘Progress file’ so you can record your learning activities and progress
• The opportunity to gain a prestigious Pitman Training Certificate
• Ample opportunity to complete the course – 6 months access
Through this course you will find out what the marketing mix is, and why it is important. Marketing tools of product, price, place and promotion are also explained.
There are no formal pre-requisites required.
Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: -
Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.
What we can help with:
There may be the opportunity to apply for funded grants that can help towards the cost of training. These include the Skills Development Scotland ITAs and the ReAct programme in Wales. All schemes will have different terms and conditions that will need to be met in order to qualify for a grant and these are managed by each individual centre.
We’d recommend you speak to a Course Advisor in your local centre to find out whether they are registered to offer any such schemes and discuss your requirements further.
* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.
If you're thinking about a role in marketing the types of jobs you can aim for include; Marketing Assistant, Marketing Manager, Social Media Manager.
| Location | Address | Region | |
| Aberdeen | Pitman Training Aberdeen, 469 Union Street, Aberdeen | Scotland |
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| Edinburgh | Pitman Training Edinburgh, 4 Queen Street, First Floor, Buzzer 12, Edinburgh, | Scotland |
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| Glasgow | Pitman Training Glasgow, 1st Floor, 82 Union Street, Glasgow, | Scotland |
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| Inverness | Pitman Training Inverness, 3rd Floor, 2 Baron Taylor's Street, Inverness, | Scotland |
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| Location | Address | Region | |
| Birmingham | Pitman Training Birmingham, Suite 16B Mclaren Building, Priory Queensway, Birmingham | Midlands |
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| Northampton | Pitman Training Northampton, 4A Alfred Street, Rushden, Northampton | Midlands |
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| Nottingham | Pitman Training Nottingham, Suite 50-51 Westminster Building, Theatre Square, Nottingham | Midlands |
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| Worcester | Pitman Training Worcester, 1st Floor Richardson House, 21-24 New Street, Worcester | Midlands |
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| Leicester | Pitman Training Leicester, Suite 15, The Crescent, King Street, Leicester | Midlands |
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| Location | Address | Region | |
| Bishop's Stortford | Pitman Training Bishop's Stortford, Suite 3, 15 Market Square, Bishop's Stortford | East Anglia |
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| Cambridge | Pitman Training Cambridge, 2nd Floor St Andrews House, 59 St Andrews Street, Cambridge | East Anglia |
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| Chelmsford | Pitman Training Chelmsford, 2 St Johns Court, Moulsham Street, Chelmsford | East Anglia |
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| Ipswich | Pitman Training Ipswich, 12 Northgate Street, Ipswich | East Anglia |
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| Peterborough | Pitman Training Centre, Stuart House, St John’s Street, Peterborough, Cambridgeshire | East Anglia |
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| Location | Address | Region | |
| Brighton | Pitman Training Brighton, The Dock Hub, Wilbury Villas, Hove, | South East |
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| Canterbury | Pitman Training Canterbury, 1 Beer Cart Lane, Canterbury | South East |
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| Crawley | Pitman Training Crawley, No. 3 Gleneagles Court, Brighton Road, Crawley | South East |
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| Dover | Pitman Training Dover, Victoria House, 1 Maison Dieu Road, Dover | South East |
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| Guildford | Pitman Training Guildford, Stamford House, Woodbridge Road, Guildford | South East |
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| Reading | Pitman Training Reading, Bowman House, 2/10 Bridge Street, Reading | South East |
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| Southampton | Pitman Training Southampton, The Gallery, 1st Floor, 31 Eastgate Street, Southampton | South East |
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| Milton Keynes | Pitman Training Milton Keynes, 1 Radian Court, Davy Avenue, Knowlhill, Milton Keynes | South East |
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| Maidstone | The Master's House, College Road, Maidstone | South East |
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| Location | Address | Region | |
| Bristol | Pitman Training Bristol, Unit 9 Hide Market, Waterloo road, St Phillips, Bristol | South West |
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| Taunton | Pitman Training Taunton, 50 North Street, Taunton | South West |
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| Location | Address | Region | |
| Cardiff | Pitman Training Cardiff, 2nd Floor, 1-7 Castle Street, Cardiff | Wales |
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| Swansea | Pitman Training Swansea, 6th Floor, Alexandra House, 1 Alexandra Road Swansea | Wales |
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| Location | Address | Region | |
| City EC2 | Pitman Training City EC2, Salisbury House, London Wall, | London |
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| Clapham | Pitman Training Clapham, 2nd Floor, Polygon House, 18-20 Bromells Road, London - Clapham, | London |
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| Croydon | Pitman Training Croydon, 2nd Floor, 19 Park Street, London - Croydon, | London |
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| Greenwich | Pitman Training Greenwich, 133 Creek Road, Greenwich, London, | London |
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| Hendon | Pitman Training Hendon, 15 Watford Way, Hendon Central, Hendon | London |
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| High Holborn | Pitman Training High Holborn, 3rd Floor, 4/4A Bloomsbury Way, Bloomsbury Square, London | London |
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| Hounslow | Pitman Training Hounslow, 3rd Floor, B301- B302 The Vista Centre, 50 Salisbury Road, Hounslow | London |
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| Watford | Pitman Training Watford, Meridien House, 69-71 Clarendon Road, Watford | London |
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| Wembley | Pitman Training Wembley, Hazel House, 1-3 Lancelot Road, Wembley | London |
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| Bromley | Kingfisher House Business Centre, 21-23 Elmfield Road, Bromley, Kent | London |
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| Location | Address | Region | |
| Crewe and Nantwich | Pitman Training Crewe and Nantwich, 2nd Floor, Nantwich Court, Hospital Street, Nantwich | North West |
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| Liverpool | Pitman Training Liverpool, Suite G01, Ground Floor, The Cotton Exchange Buildings, Bixteth Street, Liverpool, | North West |
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| Manchester | Pitman Training Manchester, 2nd Floor, Richmond House, Bloom Street, Manchester, | North West |
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| Warrington | Pitman Training Warrington, Mayfield House, 84 Sankey Street, Warrington, | North West |
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| Location | Address | Region | |
| Leeds | Pitman Training Leeds, Leeds Media Centre, 21 Saville Mount, Leeds, | North East |
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| Newcastle | Pitman Training Newcastle, 2nd Floor, 10-13 Saville Row, Newcastle | North East |
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| Wetherby | Pitman Training Wetherby, Deem House, Walkers Court, Audby Lane, Wetherby, | North East |
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| York | Pitman Training York, 9a Davygate, York, | North East |
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| Middlesbrough | Pitman Training Middlesbrough, The Princess Alice, 69 Newport Road, Middlesbrough, | North East |
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Request more details or call the team on 0161 907 6724
| Course Name | Type | Category | |
| Event Management Diploma | Diploma | Marketing | More Info Enquire now |
| Event Management Essentials | Course | Marketing | More Info Enquire now |
| Marketing Assistant Diploma | Diploma | Marketing | More Info Enquire now |
| Marketing Essentials | Course | Marketing | More Info Enquire now |
| Social Media for Business Diploma | Diploma | Marketing | More Info Enquire now |
| Social Media Strategy for Business | Course | Marketing | More Info Enquire now |
Simply enter your details below to download a copy of the course details straightaway.
We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs.
Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.
Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses.
