Certified Digital Sales Professional

This course will introduce you to digital selling and how you can transform your existing sales techniques. You will learn how to devise and execute an advanced digital selling strategy.

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Is this for you?

As this course is for those looking to develop their digital sales capabilities, it is most suited to those who work within a sales role: Sales Representatives, Consultants, Business Development Executives, Account Managers or Sales Team Managers, for example. 

Award and Associated Qualifications

Awarded 30 CPD points upon successful completion

Start Date


Study Type

In centre, online, or a combination

Training Type



30 hours

Request your Course Factsheet

For further information and pricing please fill in your details below and we will get back to you as soon as we can. Or, call the team on 0161 907 6724.

About this course

The main aim of this course is to help you learn how to maximise your sales through the use of a digital selling strategy. 

The course will help you learn how to build solid relationships online, ensuring client satisfaction and repeat business, increase conversion rates, optimise territory and pipeline analysis and define growth strategies and maximise the impact of digital selling through CRM tools, digital tools and social media platforms. By the end of the course you will have learnt how to lead the implementation of a successful digital sales strategy in an organisation. 

This online course is designed to enable you to work at your own pace and, at times that suit you best. 

There are ten modules within this course: 

Module One – Introduction to Digital Selling: the concept of digital selling and how it has transformed the sales process; using advanced tools and techniques to leverage sales; the differences between traditional and digital selling and the benefits of digital; key concepts and how each phase influences the next; introduction to the DMI 3i principles. 

Module Two – Digital Research: identify market trends and influencing factors affecting customers; answer the ‘who, what, when, where and why?’ for your target market; conduct research to identify your customer persona and key targets; using social intelligence and social listening to monitor online interactions and read digital behaviour. 

Module Three – Sales Enablement: using social media platforms and digital research to target decision makers and capture information for your CRM; using social media platforms to build trust and maximise engagement; building your brand and scaling your reputation. 

Module Four – CRM: design and create business development campaigns; applying best practice methodologies to your sales cycle; increasing the quality of your opportunities; territory management; forecasting; reporting; CRM pipeline management; opportunity management and review. 

Module Five – Social content: determine content for different customer types; establish tone, style and distribution of content; content creation tools and management systems; the difference between and the value of both content creation and curation; implementing a content calendar. 

Module Six – Digital Sales Messaging: craft communications to ensure all contact is relevant; personalised and aligned with objectives; content segmentation; successful email communications; style guides and storyboarding.

Module Seven – Engagement: building relationships; targeting and categorising contacts; dealing with customers at each stage of the sales cycle; managing large prospects. 

Module Eight – Social Account Management: create and maintain dialogue with customers; prioritise and filter in a multi-channel customer service environment; effective evaluation; engagement and execution; devise and implement crisis management; establish key performance metrics. 

Module Nine – Digital Sales Leadership: transition from traditional to digital sales strategy; build a business case for digital selling; communication strategies; monitoring social footprints and KPIs.

Module Ten – Integration & Strategy: research, conduct and implement an effective sales strategy; identify trends and geos and top prospects; competitor analysis; forecasting and establishing targets; measure and implement the ROI of digital selling. 

Successful completion of this course will prepare you to take the Digital Marketing Institute Certified Sales Professional Certificate examination*

* Vendor specific examinations may need to be organised separately. Please speak to a Course Advisor for full details. 

Aims and Objectives

This course will help you learn how to create a strategic digital selling approach that will help you acquire more qualified prospects, reduce lead times and nurture leads more effectively, increase your conversion rate and more. 


We would recommend that anyone wishing to study the course has previous sales experience and/or existing sales/marketing qualifications, ideally at intermediate level. To discuss your suitability for this course please contact a Course Advisor who will be able to talk you through the course in more detail. 

Finance Options

Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: - 



  • Flexible payment plans to help you spread the cost* available at many of our centres;
  • You could opt to pay upfront.



Company Funded:

Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.

What we can help with:

  • Providing a comprehensive training programme outlining learning outcomes
  • Tailored personnel letters
  • Communication with finance departments to arrange payment options (upfront or payment plan*).


Funding & Grants:

There may be the opportunity to apply for funded grants that can help towards the cost of training. These include the Skills Development Scotland ITAs and the ReAct programme in Wales. All schemes will have different terms and conditions that will need to be met in order to qualify for a grant and these are managed by each individual centre.

We’d recommend you speak to a Course Advisor in your local centre to find out whether they are registered to offer any such schemes and discuss your requirements further.


* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.



Career Path

With professional sales training that helps you draw in more business, you could significantly increase the career options available to you. You could work towards Senior Sales positions or high level Account Manager roles. 

Looking for prices?

Request more details or call the team on 0161 907 6724

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Simply enter your details below to download a copy of the course details straightaway. 

Whats the difference?

We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs.


Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.


Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses.

Request your Course Factsheet

For further information and pricing please fill in your details below and we will get back to you as soon as we can. Or, call the team on 0161 907 6724.

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