How to get into marketing

When you learn marketing, you become part of a highly sought-after industry with countless career opportunities.

Not only does a marketing degree provide valuable access to the marketing world, but marketing trainees also acquire a wealth of transferable business skills along the way. Some of these include business planning, brand strategy, data analyses and creative writing.

Explore our Marketing Courses

Marketing Courses

Marketing Assistant Diploma

This Diploma has been developed to give you the skills you need to work in a specialist marketing or PR agency, in-house for a company…

Marketing Courses

Marketing Essentials

Over four lessons you’ll cover topics such as understanding what a marketing plan is, how to carry out appropriate research, how websites are designed to…

Marketing Courses

Marketing Principles and Digital Opportunities

This course offers an overview of marketing, as well as insights into the core principles of digital marketing. The course will help you understand the…

Do I need a degree to get into marketing?

Many industry leaders expect candidates to have a marketing degree if they are applying for a marketing role.

Thankfully, a university degree of several years isn’t the only option; a Pitman online course provides the best chance of getting into marketing without a degree. We recommend our marketing training courses to those who are new to the sector as well as those who are keen to expand existing marketing skills.

Why choose a Pitman Training marketing course?

  • Pitman Training has long been regarded as one of the world’s top training facilities. A Pitman Training digital marketing course provides the competitive edge employers seek.
  • Our range of marketing training courses covers everything from the basics of building a marketing planSEO (search engine optimisation), PPC (pay-per-click), and more. Learning digital marketing often pairs well with event management and social media courses.
  • Our digital marketing training centres can be found across the UK, with courses running all year long. If that isn’t convenient, there are online marketing courses, too, if you would prefer to learn digital marketing at home. Our course advisors are on hand at your local Pitman Training Centre to provide support throughout your course.
  • You can choose to take on digital marketing training anytime you like. Whether it is full-time or part-time, you enjoy a flexible schedule that fits your timetable.

Careers in digital marketing

  • The average digital marketing salary is approximately £35,000, although introductory salaries typically begin at around £18,000.
  • Many marketing trainees find work in the digital marketing or PR world, but there are also options to work in the retail, HR and secretarial areas of employment.
  • Marketing disciplines are widely varied; a marketing course can enhance an existing role, such as business management, or be used to build a career in digital marketing.

Digital marketing courses available

We have a range of world-class courses and diplomas in our digital marketing training portfolio.

From our Marketing Principles and Practices course – which gives students an overview of marketing along with details into some of the core principles – to our Digital Marketing diploma – a deeper dive into specialised areas of marketing, there is a Pitman Training course to enhance your career prospects.

Notably, all our Pitman marketing courses are CPD-accredited, meaning trainees accrue valuable CPD points upon completion. CPD points are a well-regarded accreditation for marketing associations and high-level firms.

Whichever digital or business marketing course you choose, whether online or in-centre, our experienced course advisors are with you every step of the way. Just get in touch for a free, friendly career consultation with the training experts.

Frequently Asked Questions

Is a tutor-led training seminar a better way for you to learn?

Absolutely, tutor-led seminars, commonly known as instructor-led training sessions, offer an engaging and interactive approach to learning. Led by seasoned professionals, these sessions ensure a deeper understanding of the subject matter, providing immediate feedback and personalized attention. Whether it’s employee training or corporate skill development, these instructor-led sessions encourage direct interaction, fostering an environment conducive to active learning. At Pitman Training, our extensive collection of tutor-led training videos combines the flexibility of online learning with the live guidance of expert instructors.

Are the courses approved?

Yes our courses are accredited by awarding bodies and accepted by all employers.

When do the courses start?

We have monthly intakes for every course, please enquire to find out more.

I work nights, can I study part-time?

Yes, we recommend all our students allocate 8 to 10 hours per week. All our courses take up to 3 months to complete and our diplomas take up to 1 year.

Who will train me?

Some of our certifications are studied online using our interactive platform and some of our diplomas are conducted via online seminars.

Do I study online or at a training centre?

We offer a blended learning approach. Our courses and diplomas can be studied remotely from the comfort of your own home. You also have the option to also study in our centers if you prefer face-to-face learning.

If I fail an exam?

One re-sit is provided for our courses. However, we have a very high pass rates in completing the assessments.

Can I pay back over a period of time?

Yes, we offer various payment plans up to 36 months to help split the cost over a manageable period of time.

What is the cost?

Our costs vary for our courses and diplomas and start from as little as £20 per month over a 36-month payment plan period. Fill in the form to find out more.

Finance Options

Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: –


  • Flexible payment plans to help you spread the cost* available at many of our centres;
  • You could opt to pay upfront.

Company Funded:

Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.

What we can help with:

  • Providing a comprehensive training programme outlining learning outcomes
  • Tailored personnel letters
  • Communication with finance departments to arrange payment options (upfront or payment plan*).

Funding & Grants:

There may be the opportunity to apply for funded grants that can help towards the cost of training. These include the Skills Development Scotland ITAs and the ReAct programme in Wales. All schemes will have different terms and conditions that will need to be met in order to qualify for a grant and these are managed by each individual centre.

We’d recommend you speak to a Course Advisor in your local centre to find out whether they are registered to offer any such schemes and discuss your requirements further.

* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.

Career Path

A great diploma that can help open the doors to a variety of careers thanks to its unique tailor-made set up. You could work towards any number of office administration type careers in roles such as Medical Secretary, Legal Secretary, PA, EA or Office Manager. Alternatively, you could utilise the skills gained to kick-start a rewarding career in an accounting role with positions such as Bookkeeper, Accounts Assistant or Finance Assistant.

Pitman Training Course Enquiry

For further information and pricing please fill in your details below and we will get back to you as soon as we can, or call the team on 0161 907 6724.

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