Is This for You?

This course is well suited to PAs, EAs, Social Media Coordinators, Marketing Assistants, entrepreneurs, and anyone involved in PR, event management, and promotion.

Video marketing know-how is a valuable skill for any marketing professional or anyone involved in promoting a company online.

Award and Associated Qualifications

Awarded 19 CPD points upon successful completion

Start Date
Study Type
In centre, online, or a combination
Training Type
19 hours

About This Course

The course has been created to show you that professional videos for your business are within reach. You no longer need a huge budget and a team of experts to be able to create corporate or marketing videos for your company.

Now you can do it! This short course walks you through the technical aspects you need to know. And it shows you how to use video in business and how video fits into the wider marketing mix.

Course Content

Module 1 – Video for Marketing

Module 2 – Principles of Video Capture

Module 3 – How to Create Video

Module 4 – How to Edit Video

Module 5 – Publishing Options

Module 6 – Measuring Success

You’ll learn how to:

• Create a great video with the right equipment

• Capture sound and lighting for professional results

• Use framing and create strong compositions

• Convert and edit video files with clickable links

• Publish and distribute your video on multiple platforms

• Report on your success with analytics

As a result you’ll be able to create, edit, distribute and monitor the success of the videos you produce. You’ll also understand how to reach new audiences through video.

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Aims and Objectives

Taking you through step by step, the course will introduce you to the process of creating videos and help you feel confident and excited about the opportunities that lie ahead.

By the end of the course, you’ll be able to see how you can create a professional video for your business on a budget, and you’ll understand how to get the most from technology and how to ensure what you’ve created reaches a wide audience.



Finance Options

Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: –


  • Flexible payment plans to help you spread the cost* available at many of our centres;
  • You could opt to pay upfront.

Company Funded:

Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.

What we can help with:

  • Providing a comprehensive training programme outlining learning outcomes
  • Tailored personnel letters
  • Communication with finance departments to arrange payment options (upfront or payment plan*).

Funding & Grants:

There may be the opportunity to apply for funded grants that can help towards the cost of training. These include the Skills Development Scotland ITAs and the ReAct programme in Wales. All schemes will have different terms and conditions that will need to be met in order to qualify for a grant and these are managed by each individual centre.

We’d recommend you speak to a Course Advisor in your local centre to find out whether they are registered to offer any such schemes and discuss your requirements further.

* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.

Career Path

This course could lead to a rewarding career in digital media. Roles such as Video Editor, Marketing Coordinator, Digital Marketing Specialist, Content Producer, and Videographer are all possibilities that you could aspire to.

What’s the Difference?

We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs.

Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.

Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses.