Is This for You?

This course is for anyone who is thinking of starting a blog for their own business or who has been asked to write for their employer’s blog. The course will help you develop up-to-date skills on one of the most popular social media platforms.

Award and Associated Qualifications

Awarded 19 CPD points upon successful completion

Start Date
Study Type
In centre, online, or a combination
Training Type Course
Around 19 hours

About This Course

Blogging has become an essential part of the social interaction to help a business engage with its online customers from a more personal viewpoint.

This course is for those who want to learn more about how to create and write blogs in a professional capacity. Writing a blog for a business is a specialist skill and requires training before publishing to a large customer base. It is vital that a business blog set the appropriate tone for its audience, as a misstep could alienate one’s customer base, which could spell PR disaster.

Course Content

Module 1 – Finding out about Blogs

Module 2 – Designing your Blog

Module 3 – Managing your Blog

Module 4 – Blogger

Module 5 – Tumblr

Module 6 – WordPress

The course covers all you need to know before getting started with your blog. The three main areas you’ll look at are:

Finding out about Blogs – which includes the different types of blog, typical elements of a blog and blog post, blogs to follow, commenting and sharing on blogs, and what to post and when.

Designing a Blog – which includes the different ways to present a blog, adverts, images, accessibility issues, and different blogging software options.

Managing your Blog – which will look at creating a plan, identifying good post content, writing the content, registering with search engines, distributing posts, sharing and marketing posts and measuring impact.

You will also have access to tutorial sessions that take a closer look at Blogger, Tumblr, and WordPress blogs so you can get guidance on creating your blog.

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Aims and Objectives

This course has been put together to offer guidance on how to write engaging, professional business blogs. By the end of the course, you will be well positioned to start a new business blog.



Finance Options

Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: –


  • Flexible payment plans to help you spread the cost* available at many of our centres;
  • You could opt to pay upfront.

Company Funded:

Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.

What we can help with:

  • Providing a comprehensive training programme outlining learning outcomes
  • Tailored personnel letters
  • Communication with finance departments to arrange payment options (upfront or payment plan*).

Funding & Grants:

There may be the opportunity to apply for funded grants that can help towards the cost of training. These include the Skills Development Scotland ITAs and the ReAct programme in Wales. All schemes will have different terms and conditions that will need to be met in order to qualify for a grant and these are managed by each individual centre.

We’d recommend you speak to a Course Advisor in your local centre to find out whether they are registered to offer any such schemes and discuss your requirements further.

* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.

Career Path

Upon successful conclusion of this course, you could apply your newly gained knowledge and skills in careers such as Marketing Assistant, Marketing Coordinator, Social Media Manager, Events Assistant, or Events Manager –– all rewarding careers for marketing professionals with the latest online social media skills.

What’s the Difference?

We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs.

Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.

Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses.