Is This for You?

Facebook for Business is ideal for anyone who wants to learn how to use Facebook to promote their business. Suitable for PAs, EAs, Office Managers, Marketing Assistants, Business Development Managers, entrepreneurs, as well as those involved in PR, event management, and promotion.

While the course will help people in these job roles specifically, anyone in business who doesn’t yet use Facebook in their day-to-day lives will benefit from this course.

Award and Associated Qualifications

Awarded 15 CPD points upon successful completion

Start Date
Study Type
In centre, online, or a combination
Training Type
15 hours

About This Course

This course is a whistle-stop tour of using Facebook to promote your company. Looking at how individuals use it and how businesses can capitalise on it, the course covers all the essentials.

From setting up your timeline, to attracting fans to your page, to sponsoring stories, to measuring engagement, we look at the entire spectrum of opportunities that this social media platform offers.

Course Content

Module 1 – Facebook Basics – What & Why? – Features, audience, benefits, types of profile, setting business objectives

Module 2 – Personal Facebook – Creating a personal account – timelines, finding friends, lists, status updates, Facebook for mobile devices

Module 3 – Facebook for Business – Creating, improving, and promoting a page, using the Facebook page to promote a business or event, Facebook apps

Module 4 – Developing Engagement on a Business Page – Attracting fans using content, links and promotion from a personal profile, knowing when to post, competitions, advertising, including sponsored stories, promoted posts and offers, integration with other marketing activities

Module 5 – Measuring Engagement on a Business Page – using Insights, Likes and Reach tabs, measuring advertising success, best practices

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Aims and Objectives

The purpose of the course is to fill any knowledge gaps on what Facebook can do for your business. It’s an opportunity to bring everything you already know to the table, then expand on it and look at this hugely popular social media platform through a new lens. Seeing yourself as a customer, as well as a business, is powerful, and understanding how both constituencies use Facebook will provide fresh insights.



Finance Options

Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: –


  • Flexible payment plans to help you spread the cost* available at many of our centres;
  • You could opt to pay upfront.

Company Funded:

Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.

What we can help with:

  • Providing a comprehensive training programme outlining learning outcomes
  • Tailored personnel letters
  • Communication with finance departments to arrange payment options (upfront or payment plan*).

Funding & Grants:

There may be the opportunity to apply for funded grants that can help towards the cost of training. These include the Skills Development Scotland ITAs and the ReAct programme in Wales. All schemes will have different terms and conditions that will need to be met in order to qualify for a grant and these are managed by each individual centre.

We’d recommend you speak to a Course Advisor in your local centre to find out whether they are registered to offer any such schemes and discuss your requirements further.

* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.

Career Path

If you’re looking to build a digital marketing career, learning the ins and outs of the various social media platforms is essential. This course is ideal for anyone looking to become a Marketing Assistant, Marketing Coordinator, Social Media Manager, and more.

What’s the Difference?

We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs.

Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.

Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses.