Facebook for Business

Learn how to use facebook to help promote and market your company. Looking at how businesses can maximise their social media presence we look at the whole spectrum of opportunities that this social media platform offers a business.


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Is this for you?

This course is ideal for anyone looking at how to use social media to promote their business or personal profile. 

Award and Associated Qualifications

Awarded 12 CPD points upon successful completion

Start Date


Study Type

Blended, distance learning, in centre

Training Type



12 hours

Request your Course Factsheet

For further information and pricing please fill in your details below and we will get back to you as soon as we can. Or, call the team on 0161 907 6724.

About this course

Facebook for Business is a whistlestop tour of using Facebook to promote your company. Looking at how individuals use it and how businesses can capitalise on this, this short online course covers all bases.

From setting up your timeline, to attracting fans to your page, to sponsoring stories, to measuring engagement, we look at the whole spectrum of opportunities that this social media platform offers.

Facebook for Business looks at how to use Facebook as a promotional tool. A very practical course it helps you explore this platform and the opportunities that come with really understanding how it works. 

With Facebook for Business you’ll see:

How it builds your influence * How it improves customer relations* How it keeps you connected


You’ll learn:

  • How to use its features effectively
  • How to optimise your profile
  • How to attract new audiences
  • How to market yourself creatively
  • Covering details such as setting up your timeline, promoting a company page, promoting events, newsfeed algorithm and using Insights, this course shares best practice across the board.

Many employers now expect a good understanding of Facebook from a corporate perspective and this practical course unravels it all for you. We also think you’ll have a lot of fun!

There are 8 modules within this course: -

Module 1: What is Social Media? Why use Social Media? What worries you? What excites you? Taking a strategic approach.

Module 2: Will look at reviewing current marketing activity.

Module 3: Reasons and aims for Social Media marketing, the impact of the type and size of the business on the methods chosen, typical audience groups, identifying the Social Media audience of a business.

Module 4: The range of Social Media tools, Blogs, email newsletters, niche tools, LinkedIn, Twitter, Facebook, Google+, Videos, Podcasts, Forums, Social Bookmarking, mobile and other content.

Module 5: You'll look at content, creating a content plan and re-using content.

Module 6: Looks at Resources, Social Media policy, risk and crisis management.

Module 7: Reviews how to measure your social media success.

Module 8: Looks at creating a strategy and best practice.

Aims and Objectives

The purpose of this course is to fill any knowledge gaps on what Facebook can do for you as a business. It’s an opportunity to bring everything you already know to the table, then expand on this and look at this hugely popular social media platform with a slightly different head on. Seeing yourself as a customer as well as a business is very powerful and understanding how both parties use Facebook brings a lot of insight.

Whether looking to promote yourself or your business, we’re sure you’ll learn something new.


There are no specific pre-requisites required to study this course.

Finance Options

Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: - 



  • Flexible payment plans to help you spread the cost* available at many of our centres;
  • You could opt to pay upfront.



Company Funded:

Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.

What we can help with:

  • Providing a comprehensive training programme outlining learning outcomes
  • Tailored personnel letters
  • Communication with finance departments to arrange payment options (upfront or payment plan*).

* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.



Career Path

After the study of this facebook for business course you could ask your company if you can assist with its social media activities - for example if you're a PA you'd be in the perfect position as you know the ins and outs of the business to be able to help effectively promote the organisation across social media. Other careers where social media skills are required can be Events Manager, Marketing Assistant, Marketing Manager or Web Design. 

Looking for prices?

Request more details or call the team on 0161 907 6724

Download a Course Factsheet Now!

Simply enter your details below to download a copy of the course details straightaway. 

Whats the difference?

We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs.


Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.


Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses.

Ready to improve your career?

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0161 907 6724

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