Is This for You?

You don’t need to have any prior experience of Instagram before starting this course.

It’s ideal if you’re keen to work in digital marketing in positions such as a Marketing Assistant, Social Media Manager or blogger.  It’s also great if you’re looking to take on more responsibility and want to work on social media for your existing employer. Roles such as PA, EA or Office Manager are often asked to assist or take on a business’s social media activity due to having such a unique in-depth insight into the business.  

Award and Associated Qualifications

Awarded 5 CPD points upon successful completion

Start Date
Study Type
In centre, online, or a combination
Training Type
5 hours

About This Course

Marketing a business sounds easy, but when you get into the details, it can be quite overwhelming. Social media has transformed how many businesses reach their audience. Instagram is a platform that businesses are increasingly embracing for its marketing potential.

This course will start from the beginning by taking you through the WHATs and WHYs of Instagram for business marketing. You’ll then work through how to set up your profile and post photos and videos. You’ll explore strategy options, how to increase your following, and best practices for advertising on Instagram.

Instagram for Business Course Content

Module 1 – Instagram Basics

Module 2 – Using Instagram for Business

Module 3 – Instagram Stories

You’ll learn how to:

• Set up and edit your personal profile

• Search Instagram

• Post photos and videos

• Expand Instagram’s capabilities

• Develop an Instagram strategy for your company

• Optimise your profile for business

• Increase your following

• Manage multiple Instagram accounts

• Measure your activity to evaluate success

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Aims and Objectives

The course will help you get to grips with this unique online image-sharing platform and how to leverage its potential to help promote a business.



Finance Options

Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: –


  • Flexible payment plans to help you spread the cost* available at many of our centres;
  • You could opt to pay upfront.

Company Funded:

Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.

What we can help with:

  • Providing a comprehensive training programme outlining learning outcomes
  • Tailored personnel letters
  • Communication with finance departments to arrange payment options (upfront or payment plan*).

Funding & Grants:

There may be the opportunity to apply for funded grants that can help towards the cost of training. These include the Skills Development Scotland ITAs and the ReAct programme in Wales. All schemes will have different terms and conditions that will need to be met in order to qualify for a grant and these are managed by each individual centre.

We’d recommend you speak to a Course Advisor in your local centre to find out whether they are registered to offer any such schemes and discuss your requirements further.

* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.

Career Path

If you complete training in specific social media platforms, such as Instagram, you could be working towards positions such as Social Media Assistant, Social Media Specialist, Marketing Coordinator, or Events Manager.

What’s the Difference?

We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs.

Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.

Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses.