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Over four lessons you’ll cover topics such as understanding what a marketing plan is, how to carry out appropriate research, how websites are designed to market a company, effective advertising and the four P’s of marketing products.
Enquire nowThose who wish to start their own business, those looking for work, as well as employees who wish to learn more about business structure and law.
Awarded 10 CPD points upon successful completion
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For further information and pricing please fill in your details below and we will get back to you as soon as we can. Or, call the team on 0161 907 6724.
In today’s market, driving business forward is a tough and highly competitive game. Beating competitors and increasing profit is at the forefront of many business development plans – pushing marketing forward as a fundamental sales channel.
The course will take around 8-10 hours to complete and can be studied at times to suit you using our self-study method meaning you can take it at your own pace.
On successful completion of the course you will gain a renowned Pitman Training certificate which will set your CV apart from the crowd.
Lesson One: Understanding what a marketing plan is for; how to research a product for marketing purposes; how to carry out market research; qualitative and quantitative research; questionnaires; customer profiles.
Lesson Two: How websites are designed to market the company and the product; working with search engines; using keywords to increase internet presence; using social networks as a marketing tool; different ways to advertise online; email marketing; mobile marketing; monitoring the effectiveness of search, website and social media marketing; convergent technology.
Lesson Three: The AIDA formula for effective advertising; the use of colour, images and text in advertising; how advertising encourages the customer to take the next step; why and when companies use flyers; elements of an effective flyer; why and when companies use news releases; key elements of an effective news release; writing a news release; how news feeds work in social networking; effective television and radio advertising.
Lesson Four: The four Ps of marketing products; the lifecycle of a product; product placement and pricing strategies; how companies promote the brand; the importance of brand loyalty; careers in marketing, and how to get started in this sector."
The aim of this course is to give an understanding of how marketing departments plan and execute marketing strategies.
There are no formal pre-requisites requied but familiarity with Microsoft Word and the internet would be preferable prior to starting this course.
Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: -Â
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Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.
What we can help with:
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There may be the opportunity to apply for funded grants that can help towards the cost of training. These include the Skills Development Scotland ITAs and the ReAct programme in Wales. All schemes will have different terms and conditions that will need to be met in order to qualify for a grant and these are managed by each individual centre.
We’d recommend you speak to a Course Advisor in your local centre to find out whether they are registered to offer any such schemes and discuss your requirements further.
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* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.
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With this certificate on your CV you can work towards roles such as Marketing Assistant, Social Media Manager, Marketing Manager, Events Manager or even be able to start thinking about marketing your own entrepreneurial venture!
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| Cambridge | Pitman Training Cambridge, 2nd Floor St Andrews House, 59 St Andrews Street, Cambridge | East Anglia |
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| Bromley | Pitman Training Bromley, 3rd Floor Chelsea House, 26 Market Square, Bromley | London |
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| Central and West | Pitman Training London Central and West, 3rd Floor, 4/4A Bloomsbury Way, Bloomsbury Square, London | London |
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| City EC2 | Pitman Training City EC2, Salisbury House, London Wall, | London |
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| Clapham | Pitman Training Clapham, 2nd Floor, Polygon House, 18-20 Bromells Road, London - Clapham, | London |
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| Edgware | Pitman Training Edgware, Chartwell House, 292-294 Hale Lane, Edgware | London |
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| Enfield | 2nd Floor Nicon House 45 Silver Street Enfield | London |
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| Greenwich | Pitman Training Greenwich, 133 Creek Road, Greenwich, London, | London |
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| Hounslow | Pitman Training Hounslow, 3rd Floor, B301- B302 The Vista Centre, 50 Salisbury Road, Hounslow | London |
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| Stratford | Boardman House, 64 Broadway, Stratford, London | London |
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| Watford | Pitman Training Watford, 171 St Albans Road, Watford, | London |
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| Birmingham | Pitman Training Birmingham, Suite 16B Mclaren Building, Priory Queensway, Birmingham | Midlands |
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| Leicester | Pitman Training Leicester, Suite 15, The Crescent, King Street, Leicester | Midlands |
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| Nottingham | Pitman Training Nottingham, Suite 50-51 Westminster Building, Theatre Square, Nottingham | Midlands |
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| Sheffield | Pitman Training, Ground Floor, The Synergy Building, Belgrave House, Bank Street, Sheffield, | Midlands |
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| Worcester | Pitman Training Worcester, 1st Floor Richardson House, 21-24 New Street, Worcester | Midlands |
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| Halifax | Pitman Training Halifax, Office 3, The Elsie Whiteley Innovation Centre, Hopwood Lane, Halifax | North East |
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| Leeds | Pitman Training Leeds, Leeds Media Centre, 21 Saville Mount, Leeds, | North East |
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| Middlesbrough | Pitman Training Middlesbrough, The Princess Alice, 69 Newport Road, Middlesbrough, | North East |
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| York | Pitman Training York, 9a Davygate, York, | North East |
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| Crewe and Nantwich | Pitman Training Crewe and Nantwich, 2nd Floor, Nantwich Court, Hospital Street, Nantwich | North West |
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| Liverpool | Pitman Training Liverpool, Suite G01, Ground Floor, The Cotton Exchange Buildings, Bixteth Street, Liverpool, | North West |
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| Manchester | Pitman Training Manchester, 2nd Floor, Richmond House, Bloom Street, Manchester, | North West |
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| Warrington | Pitman Training Warrington, Mayfield House, 84 Sankey Street, Warrington, | North West |
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| Aberdeen | Pitman Training Aberdeen, 469 Union Street, Aberdeen | Scotland |
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| Edinburgh | Pitman Training Edinburgh, 4 Queen Street, First Floor, Buzzer 12, Edinburgh, | Scotland |
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| Glasgow | Pitman Training Glasgow 1st Floor 82 Union Street Glasgow, | Scotland |
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| Brighton | Pitman Training Brighton, The Dock Hub, Wilbury Villas, Hove, | South East |
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| Canterbury | Pitman Training Canterbury, 1 Beer Cart Lane, Canterbury | South East |
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| Crawley | Pitman Training Crawley, No. 3 Gleneagles Court, Brighton Road, Crawley | South East |
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| Dover | Pitman Training Dover, Victoria House, 1 Maison Dieu Road, Dover | South East |
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| Guildford | Pitman Training Guildford, Stamford House, Woodbridge Road, Guildford | South East |
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| Maidstone | 90-92 King Street, Maidstone | South East |
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| Milton Keynes | Pitman Training Milton Keynes, 1 Radian Court, Davy Avenue, Knowlhill, Milton Keynes | South East |
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| Reading | Pitman Training Reading, Bowman House, 2/10 Bridge Street, Reading | South East |
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| Southampton | Pitman Training Southampton, The Gallery, 1st Floor, 31 Eastgate Street, Southampton | South East |
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| Southend | Pitman Training Southend on Sea Cottis house, East Suite, 1st floor, Rochford, Southend | South East |
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| Bournemouth and Poole | Second Floor, Pearl Assurance House, 128 - 130 Old Christchurch Rd, | South West |
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| Bristol | Pitman Training Bristol, Old Market St Phillips, Bristol | South West |
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| Portsmouth | Pitman Training Portsmouth Suite 102 Portsmouth Technopole North End Portsmouth | South West |
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| Taunton | Pitman Training Taunton, 50 North Street, Taunton | South West |
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| Cardiff | Pitman Training Cardiff, 2nd Floor, 1-7 Castle Street, Cardiff | Wales |
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| Swansea | Pitman Training Swansea, 6th Floor, Alexandra House, 1 Alexandra Road Swansea | Wales |
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Request more details or call the team on 0161 907 6724
| Course Name | Type | Category | |
| Costing and Pricing | Course | Sage, Accounting & Bookkeeping,Business & Management,Marketing | More Info Enquire now |
| Event Management Diploma | Diploma | Marketing | More Info Enquire now |
| Event Management Essentials | Course | Marketing | More Info Enquire now |
| Marketing Assistant Diploma | Diploma | Marketing | More Info Enquire now |
| Prince2 Foundation | Course | Business & Management | More Info Enquire now |
| Social Media for Business Diploma | Diploma | Marketing | More Info Enquire now |
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| Web Design Specialist Diploma | Diploma | Visual Design | More Info Enquire now |
Simply enter your details below and you’ll be provided with a link to download a copy of all the course details straightaway. One of our friendly course advisors will be in touch to see how we can help and answer all your questions.
We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs.
Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.
Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses.
