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Update concerning COVID-19 – Distance Learning (home study) courses are still available. Find out more about distance learning at Pitman Training
Update concerning COVID-19 – Distance Learning (home study) courses are still available. Find out more about distance learning at Pitman Training
This course complements our ‘Marketing Mix’ course and offers an overview of this important discipline, as well as detail on core principles. This will help you become confident in understanding the real function and nature of marketing.
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This course is designed for: -
Awarded 20 CPD points upon successful completion
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For further information and pricing please fill in your details below and we will get back to you as soon as we can. Or, call the team on 0161 907 6724.
Pitman Training offers a range of marketing courses as it’s a core skill that’s often in demand – particularly if you’re looking for promotion, additional responsibility or to broaden your opportunities.
This course complements our ‘Marketing Mix’ course – here we offer an overview of this important discipline, as well as detail on core principles. This will help you become confident in understanding the real function and nature of marketing. You will also examine key practices and marketing techniques, such as how to analyse buyer behaviour.
Marketing Principles and Practices lasts between 15-20 hours and is provided in an e-learning format so you can learn at home, at a pace to suit you. Every Pitman Training centre also has Course Advisors, so there is always additional support on hand should you feel it necessary.
Everyone has heard of marketing – but what actually is it? This course will help you understand the real function and nature of marketing. You will also examine core marketing principles and practices. You will also get hands-on with a Marketing Audit, undertaking an internal and an external analysis of your organisation. You will also carry out a Buyer Behaviour activity.
There are no pre-requisites required for this course.
Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: -
Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.
What we can help with:
There may be the opportunity to apply for funded grants that can help towards the cost of training. These include the Skills Development Scotland ITAs and the ReAct programme in Wales. All schemes will have different terms and conditions that will need to be met in order to qualify for a grant and these are managed by each individual centre.
We’d recommend you speak to a Course Advisor in your local centre to find out whether they are registered to offer any such schemes and discuss your requirements further.
* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.
Learning some of the principles of marketing can lead to a rewarding career. A pre-requisite for anyone aspiring to work as a Marketing Assitant. Further in-depth training and experience can lead to Marketing Manager, Social Media Manager, Group Marketing Manager or Head of Marketing positions. Another area where knowledge of marketing is essential is if you decide to set up and run your own business.
| Location | Address | Region | |
| Aberdeen | Pitman Training Aberdeen, 469 Union Street, Aberdeen | Scotland |
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| Edinburgh | Pitman Training Edinburgh, 4 Queen Street, First Floor, Buzzer 12, Edinburgh, | Scotland |
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| Glasgow | Pitman Training Glasgow, 1st Floor, 82 Union Street, Glasgow, | Scotland |
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| Inverness | Pitman Training Inverness, 3rd Floor, 2 Baron Taylor's Street, Inverness, | Scotland |
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| Location | Address | Region | |
| Birmingham | Pitman Training Birmingham, Suite 16B Mclaren Building, Priory Queensway, Birmingham | Midlands |
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| Northampton | Pitman Training Northampton, 4A Alfred Street, Rushden, Northampton | Midlands |
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| Nottingham | Pitman Training Nottingham, Suite 50-51 Westminster Building, Theatre Square, Nottingham | Midlands |
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| Worcester | Pitman Training Worcester, 1st Floor Richardson House, 21-24 New Street, Worcester | Midlands |
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| Leicester | Pitman Training Leicester, Suite 15, The Crescent, King Street, Leicester | Midlands |
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| Location | Address | Region | |
| Bishop's Stortford | Pitman Training Bishop's Stortford, Suite 3, 15 Market Square, Bishop's Stortford | East Anglia |
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| Cambridge | Pitman Training Cambridge, 2nd Floor St Andrews House, 59 St Andrews Street, Cambridge | East Anglia |
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| Chelmsford | Pitman Training Chelmsford, 2 St Johns Court, Moulsham Street, Chelmsford | East Anglia |
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| Ipswich | Pitman Training Ipswich, 12 Northgate Street, Ipswich | East Anglia |
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| Peterborough | Pitman Training Centre, Stuart House, St John’s Street, Peterborough, Cambridgeshire | East Anglia |
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| Location | Address | Region | |
| Brighton | Pitman Training Brighton, The Dock Hub, Wilbury Villas, Hove, | South East |
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| Canterbury | Pitman Training Canterbury, 1 Beer Cart Lane, Canterbury | South East |
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| Crawley | Pitman Training Crawley, No. 3 Gleneagles Court, Brighton Road, Crawley | South East |
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| Dover | Pitman Training Dover, Victoria House, 1 Maison Dieu Road, Dover | South East |
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| Guildford | Pitman Training Guildford, Stamford House, Woodbridge Road, Guildford | South East |
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| Reading | Pitman Training Reading, Bowman House, 2/10 Bridge Street, Reading | South East |
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| Southampton | Pitman Training Southampton, The Gallery, 1st Floor, 31 Eastgate Street, Southampton | South East |
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| Milton Keynes | Pitman Training Milton Keynes, 1 Radian Court, Davy Avenue, Knowlhill, Milton Keynes | South East |
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| Maidstone | The Master's House, College Road, Maidstone | South East |
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| Location | Address | Region | |
| Bristol | Pitman Training Bristol, Unit 9 Hide Market, Waterloo road, St Phillips, Bristol | South West |
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| Taunton | Pitman Training Taunton, 50 North Street, Taunton | South West |
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| Bournemouth and Poole | Second Floor, Pearl Assurance House, 128 - 130 Old Christchurch Rd, | South West |
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| Exeter | Pitman Exeter, 27 Commercial Road, Exeter, Devon EX2 4AE, (By the quay) | South West |
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| Portsmouth | Pitman Training Portsmouth Suite 102 Portsmouth Technopole North End Portsmouth | South West |
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| Location | Address | Region | |
| Cardiff | Pitman Training Cardiff, 2nd Floor, 1-7 Castle Street, Cardiff | Wales |
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| Swansea | Pitman Training Swansea, 6th Floor, Alexandra House, 1 Alexandra Road Swansea | Wales |
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| Location | Address | Region | |
| City EC2 | Pitman Training City EC2, Salisbury House, London Wall, | London |
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| Clapham | Pitman Training Clapham, 2nd Floor, Polygon House, 18-20 Bromells Road, London - Clapham, | London |
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| Croydon | Pitman Training Croydon, 2nd Floor, 19 Park Street, London - Croydon, | London |
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| Greenwich | Pitman Training Greenwich, 133 Creek Road, Greenwich, London, | London |
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| High Holborn | Pitman Training High Holborn, 3rd Floor, 4/4A Bloomsbury Way, Bloomsbury Square, London | London |
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| Hounslow | Pitman Training Hounslow, 3rd Floor, B301- B302 The Vista Centre, 50 Salisbury Road, Hounslow | London |
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| Watford | Pitman Training Watford, Regus Watford Croxley, 1st Floor Building 2, Croxley Business Park, Watford, | London |
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| Wembley | Pitman Training Wembley, Hazel House, 1-3 Lancelot Road, Wembley | London |
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| Bromley | Kingfisher House Business Centre, 21-23 Elmfield Road, Bromley, Kent | London |
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| Location | Address | Region | |
| Crewe and Nantwich | Pitman Training Crewe and Nantwich, 2nd Floor, Nantwich Court, Hospital Street, Nantwich | North West |
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| Liverpool | Pitman Training Liverpool, Suite G01, Ground Floor, The Cotton Exchange Buildings, Bixteth Street, Liverpool, | North West |
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| Manchester | Pitman Training Manchester, 2nd Floor, Richmond House, Bloom Street, Manchester, | North West |
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| Warrington | Pitman Training Warrington, Mayfield House, 84 Sankey Street, Warrington, | North West |
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| Location | Address | Region | |
| Leeds | Pitman Training Leeds, Leeds Media Centre, 21 Saville Mount, Leeds, | North East |
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| Newcastle | Pitman Training Newcastle, 2nd Floor, 10-13 Saville Row, Newcastle | North East |
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| Wetherby | Pitman Training Wetherby, Deem House, Walkers Court, Audby Lane, Wetherby, | North East |
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| York | Pitman Training York, 9a Davygate, York, | North East |
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| Middlesbrough | Pitman Training Middlesbrough, The Princess Alice, 69 Newport Road, Middlesbrough, | North East |
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| Halifax | Pitman Training Halifax, Office 3, The Elsie Whiteley Innovation Centre, Hopwood Lane, Halifax | North East |
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Request more details or call the team on 0161 907 6724
| Course Name | Type | Category | |
| Event Management Diploma | Diploma | Marketing | More Info Enquire now |
| Marketing Assistant Diploma | Diploma | Marketing | More Info Enquire now |
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| Social Media for Business Diploma | Diploma | Marketing | More Info Enquire now |
| Social Media Strategy for Business | Course | Marketing | More Info Enquire now |
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We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs.
Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.
Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses.
