Is This for You?

This course is designed for: –

  • Anyone who needs to improve their understanding of marketing
  • Experienced individuals being given, or looking for, more responsibility

Award and Associated Qualifications

Awarded 8 CPD points upon successful completion

Start Date
Study Type
In centre, online, or a combination
Training Type
approx. 8 hours

About This Course

Marketing is a core element of business that’s in high demand. This course will be valuable to you if you’re looking for promotion, additional responsibility, or to broaden your opportunities.

The course offers an overview of this important discipline, as well as detail on core principles. This will help you become confident in under-standing the true purpose and nature of marketing. 

Each course module includes a short quiz so that you can confirm your understanding of the material covered before moving to the next topic. 


  • Flexible, self-paced learning
  • The opportunity to gain an industry-recognised Pitman Training Certificate


The course has 8 modules and covers:

  • The Basics of Marketing
  • The People and Planning in Marketing
  • Product, Pricing, and Promotion
  • Distribution and eMarketing Ethics
  • Competitive Marketing Strategies
  • Building a Digital Market via Websites and Email
  • Embracing the Digital Opportunity
  • Social Media and Social Selling

Download Course Packet

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Aims and Objectives

This course will help you understand the true purpose and nature of marketing. You will also examine core marketing principles and practices. 


No pre-requisites are required for this course.

Finance Options

Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: –


  • Flexible payment plans to help you spread the cost* available at many of our centres;
  • You could opt to pay upfront.

Company Funded:

Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.

What we can help with:

  • Providing a comprehensive training programme outlining learning outcomes
  • Tailored personnel letters
  • Communication with finance departments to arrange payment options (upfront or payment plan*).

Funding & Grants:

There may be the opportunity to apply for funded grants that can help towards the cost of training. These include the Skills Development Scotland ITAs and the ReAct programme in Wales. All schemes will have different terms and conditions that will need to be met in order to qualify for a grant and these are managed by each individual centre.

We’d recommend you speak to a Course Advisor in your local centre to find out whether they are registered to offer any such schemes and discuss your requirements further.

* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.

Career Path

Learning some of the principles of marketing can lead to a rewarding career, such as a Marketing Assistant. Further training and experience can lead to Marketing Manager, Social Media Manager, or Head of Marketing positions. Another area where knowledge of marketing is essential is if you decide to set up and run your own business.

What’s the Difference?

We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs.

Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.

Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses.