Marketing Principles and Practices

This course complements our ‘Marketing Mix’ course and offers an overview of this important discipline, as well as detail on core principles. This will help you become confident in understanding the real function and nature of marketing. 


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Is this for you?

This course is designed for: -

  • Anyone who needs to improve their understanding of marketing
  • Experienced individuals being given, or looking for, more responsibility

Award and Associated Qualifications

Awarded 20 CPD points upon successful completion

Start Date


Study Type

Blended, distance learning, in centre

Training Type



Around 15 to 20 hours

Request your Course Factsheet

For further information and pricing please fill in your details below and we will get back to you as soon as we can. Or, call the team on 0161 907 6724.

About this course

Pitman Training offers a range of marketing courses as it’s a core skill that’s often in demand – particularly if you’re looking for promotion, additional responsibility or to broaden your opportunities.


This course complements our ‘Marketing Mix’ course – here we offer an overview of this important discipline, as well as detail on core principles. This will help you become confident in understanding the real function and nature of marketing. You will also examine key practices and marketing techniques, such as how to analyse buyer behaviour.

Marketing Principles and Practices lasts between 15-20 hours and is provided in an e-learning format so you can learn at home, at a pace to suit you. Every Pitman Training centre also has Course Advisors, so there is always additional support on hand should you feel it necessary.


  • Flexible, self-paced learning via the internet
  • Learn where and when you want
  • No software to install
  • Hints and tips to help solve real work problems
  • Includes a specially designed ‘Progress file’ so you can record your learning activities and progress
  • The opportunity to gain a prestigious Pitman Training Certificate
  • Ample opportunity to complete the course – 6 months access


The online course introduces and covers key ideas, including:

  • What is Marketing?
  • Principles of Marketing
  • Marketing Practices
  • Career and work-focussed learning
  • Specially designed learning activities help you put into practice the new habits and skills you have gained. They reinforce your learning and create a memorable course-style
  • Interactive ‘Quick Quizzes’ give you the chance to test your new-found knowledge
  • Learning bookmarks built into the system, so you can easily start again where you left off
  • Automatic progress tracking helps you see your progress, building up your motivation

Aims and Objectives

Everyone has heard of marketing – but what actually is it? This course will help you understand the real function and nature of marketing. You will also examine core marketing principles and practices. You will also get hands-on with a Marketing Audit, undertaking an internal and an external analysis of your organisation. You will also carry out a Buyer Behaviour activity. 


There are no pre-requisites required for this course.


Finance Options

Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: - 



  • Flexible payment plans to help you spread the cost* available at many of our centres;
  • You could opt to pay upfront.



Company Funded:

Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.

What we can help with:

  • Providing a comprehensive training programme outlining learning outcomes
  • Tailored personnel letters
  • Communication with finance departments to arrange payment options (upfront or payment plan*).


Funding & Grants:

There may be the opportunity to apply for funded grants that can help towards the cost of training. These include the Skills Development Scotland ITAs and the ReAct programme in Wales. All schemes will have different terms and conditions that will need to be met in order to qualify for a grant and these are managed by each individual centre.

We’d recommend you speak to a Course Advisor in your local centre to find out whether they are registered to offer any such schemes and discuss your requirements further.


* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.



Career Path

Learning some of the principles of marketing can lead to a rewarding career. A pre-requisite for anyone aspiring to work as a Marketing Assitant. Further in-depth training and experience can lead to Marketing Manager, Social Media Manager, Group Marketing Manager or Head of Marketing positions. Another area where knowledge of marketing is essential is if you decide to set up and run your own business. 

Looking for prices?

Request more details or call the team on 0161 907 6724

Download a Course Factsheet Now!

Simply enter your details below to download a copy of the course details straightaway. 

Whats the difference?

We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs.


Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.


Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses.

Ready to improve your career?

Personal Training?

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Group or Corporate?

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0161 907 6724

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