Pitman Training Group uses cookies to improve your experience on our website. Please view our cookie policy for more information.
All of our centres are fully open for in centre study and exams. Distance Learning (home study) courses are still available.
All of our centres are fully open for in centre study and exams. Distance Learning (home study) courses are still available.
This course complements our ‘Marketing Mix’ course and offers an overview of this important discipline, as well as detail on core principles. This will help you become confident in understanding the real function and nature of marketing.
Enquire now
This course is designed for: -
Awarded 20 CPD points upon successful completion
Start Date
Study Type
Training Type
Duration
For further information and pricing please fill in your details below and we will get back to you as soon as we can. Or, call the team on 0161 907 6724.
Pitman Training offers a range of marketing courses as it’s a core skill that’s often in demand – particularly if you’re looking for promotion, additional responsibility or to broaden your opportunities.
This course complements our ‘Marketing Mix’ course – here we offer an overview of this important discipline, as well as detail on core principles. This will help you become confident in understanding the real function and nature of marketing. You will also examine key practices and marketing techniques, such as how to analyse buyer behaviour.
Marketing Principles and Practices lasts between 15-20 hours and is provided in an e-learning format so you can learn at home, at a pace to suit you. Every Pitman Training centre also has Course Advisors, so there is always additional support on hand should you feel it necessary.
Everyone has heard of marketing – but what actually is it? This course will help you understand the real function and nature of marketing. You will also examine core marketing principles and practices. You will also get hands-on with a Marketing Audit, undertaking an internal and an external analysis of your organisation. You will also carry out a Buyer Behaviour activity.
There are no pre-requisites required for this course.
Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: -
Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.
What we can help with:
There may be the opportunity to apply for funded grants that can help towards the cost of training. These include the Skills Development Scotland ITAs and the ReAct programme in Wales. All schemes will have different terms and conditions that will need to be met in order to qualify for a grant and these are managed by each individual centre.
We’d recommend you speak to a Course Advisor in your local centre to find out whether they are registered to offer any such schemes and discuss your requirements further.
* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.
Learning some of the principles of marketing can lead to a rewarding career. A pre-requisite for anyone aspiring to work as a Marketing Assitant. Further in-depth training and experience can lead to Marketing Manager, Social Media Manager, Group Marketing Manager or Head of Marketing positions. Another area where knowledge of marketing is essential is if you decide to set up and run your own business.
| Location | Address | Region | |
| Aberdeen | Pitman Training Aberdeen, 469 Union Street, Aberdeen | Scotland |
Enquire & Book Now |
| Edinburgh | Pitman Training Edinburgh, 4 Queen Street, First Floor, Buzzer 12, Edinburgh, | Scotland |
Enquire & Book Now |
| Glasgow | Pitman Training Glasgow 1st Floor 82 Union Street Glasgow, | Scotland |
Enquire & Book Now |
| Inverness | Ground Floor, Moray House, 16 Bank Street, Inverness, | Scotland |
Enquire & Book Now |
| Location | Address | Region | |
| Birmingham | Pitman Training Birmingham, Suite 16B Mclaren Building, Priory Queensway, Birmingham | Midlands |
Enquire & Book Now |
| Nottingham | Pitman Training Nottingham, Suite 50-51 Westminster Building, Theatre Square, Nottingham | Midlands |
Enquire & Book Now |
| Worcester | Pitman Training Worcester, 1st Floor Richardson House, 21-24 New Street, Worcester | Midlands |
Enquire & Book Now |
| Leicester | Pitman Training Leicester, Suite 15, The Crescent, King Street, Leicester | Midlands |
Enquire & Book Now |
| Location | Address | Region | |
| Bishop's Stortford | Pitman Training Bishop's Stortford, Suite 3, 15 Market Square, Bishop's Stortford | East Anglia |
Enquire & Book Now |
| Cambridge | Pitman Training Cambridge, 2nd Floor St Andrews House, 59 St Andrews Street, Cambridge | East Anglia |
Enquire & Book Now |
| Chelmsford | Pitman Training Chelmsford, 2 St Johns Court, Moulsham Street, Chelmsford | East Anglia |
Enquire & Book Now |
| Ipswich | Pitman Training Ipswich, 12 Northgate Street, Ipswich | East Anglia |
Enquire & Book Now |
| Peterborough | Pitman Training Centre, Stuart House, St John’s Street, Peterborough, Cambridgeshire | East Anglia |
Enquire & Book Now |
| Location | Address | Region | |
| Brighton | Pitman Training Brighton, The Dock Hub, Wilbury Villas, Hove, | South East |
Enquire & Book Now |
| Canterbury | Pitman Training Canterbury, 1 Beer Cart Lane, Canterbury | South East |
Enquire & Book Now |
| Crawley | Pitman Training Crawley, No. 3 Gleneagles Court, Brighton Road, Crawley | South East |
Enquire & Book Now |
| Dover | Pitman Training Dover, Victoria House, 1 Maison Dieu Road, Dover | South East |
Enquire & Book Now |
| Guildford | Pitman Training Guildford, Stamford House, Woodbridge Road, Guildford | South East |
Enquire & Book Now |
| Reading | Pitman Training Reading, Bowman House, 2/10 Bridge Street, Reading | South East |
Enquire & Book Now |
| Southampton | Pitman Training Southampton, The Gallery, 1st Floor, 31 Eastgate Street, Southampton | South East |
Enquire & Book Now |
| Milton Keynes | Pitman Training Milton Keynes, 1 Radian Court, Davy Avenue, Knowlhill, Milton Keynes | South East |
Enquire & Book Now |
| Maidstone | The Master's House, College Road, Maidstone | South East |
Enquire & Book Now |
| Southend | Pitman Training Southend on Sea Cottis house, East Suite, 1st floor, Rochford, Southend | South East |
Enquire & Book Now |
| Location | Address | Region | |
| Bristol | Pitman Training Bristol, Unit 9 Hide Market, Waterloo road, St Phillips, Bristol | South West |
Enquire & Book Now |
| Taunton | Pitman Training Taunton, 50 North Street, Taunton | South West |
Enquire & Book Now |
| Bournemouth and Poole | Second Floor, Pearl Assurance House, 128 - 130 Old Christchurch Rd, | South West |
Enquire & Book Now |
| Exeter | Pitman Exeter, 27 Commercial Road, Exeter, Devon EX2 4AE, (By the quay) | South West |
Enquire & Book Now |
| Portsmouth | Pitman Training Portsmouth Suite 102 Portsmouth Technopole North End Portsmouth | South West |
Enquire & Book Now |
| Location | Address | Region | |
| Cardiff | Pitman Training Cardiff, 2nd Floor, 1-7 Castle Street, Cardiff | Wales |
Enquire & Book Now |
| Swansea | Pitman Training Swansea, 6th Floor, Alexandra House, 1 Alexandra Road Swansea | Wales |
Enquire & Book Now |
| Location | Address | Region | |
| City EC2 | Pitman Training City EC2, Salisbury House, London Wall, | London |
Enquire & Book Now |
| Clapham | Pitman Training Clapham, 2nd Floor, Polygon House, 18-20 Bromells Road, London - Clapham, | London |
Enquire & Book Now |
| Croydon | Pitman Training Croydon, 2nd Floor, 19 Park Street, London - Croydon, | London |
Enquire & Book Now |
| Greenwich | Pitman Training Greenwich, 133 Creek Road, Greenwich, London, | London |
Enquire & Book Now |
| Hounslow | Pitman Training Hounslow, 3rd Floor, B301- B302 The Vista Centre, 50 Salisbury Road, Hounslow | London |
Enquire & Book Now |
| Watford | Pitman Training Watford, Regus Watford Croxley, 1st Floor Building 2, Croxley Business Park, Watford, | London |
Enquire & Book Now |
| Wembley | Pitman Training Wembley, Hazel House, 1-3 Lancelot Road, Wembley | London |
Enquire & Book Now |
| Bromley | Kingfisher House Business Centre, 21-23 Elmfield Road, Bromley, Kent | London |
Enquire & Book Now |
| Location | Address | Region | |
| Crewe and Nantwich | Pitman Training Crewe and Nantwich, 2nd Floor, Nantwich Court, Hospital Street, Nantwich | North West |
Enquire & Book Now |
| Liverpool | Pitman Training Liverpool, Suite G01, Ground Floor, The Cotton Exchange Buildings, Bixteth Street, Liverpool, | North West |
Enquire & Book Now |
| Manchester | Pitman Training Manchester, 2nd Floor, Richmond House, Bloom Street, Manchester, | North West |
Enquire & Book Now |
| Warrington | Pitman Training Warrington, Mayfield House, 84 Sankey Street, Warrington, | North West |
Enquire & Book Now |
| Location | Address | Region | |
| Leeds | Pitman Training Leeds, Leeds Media Centre, 21 Saville Mount, Leeds, | North East |
Enquire & Book Now |
| Newcastle | Pitman Training Newcastle, 2nd Floor, 10-13 Saville Row, Newcastle | North East |
Enquire & Book Now |
| York | Pitman Training York, 9a Davygate, York, | North East |
Enquire & Book Now |
| Middlesbrough | Pitman Training Middlesbrough, The Princess Alice, 69 Newport Road, Middlesbrough, | North East |
Enquire & Book Now |
| Halifax | Pitman Training Halifax, Office 3, The Elsie Whiteley Innovation Centre, Hopwood Lane, Halifax | North East |
Enquire & Book Now |
Request more details or call the team on 0161 907 6724
| Course Name | Type | Category | |
| Event Management Diploma | Diploma | Marketing | More Info Enquire now |
| Marketing Assistant Diploma | Diploma | Marketing | More Info Enquire now |
| Marketing Essentials | Course | Marketing | More Info Enquire now |
| Photoshop | Course | Visual Design | More Info Enquire now |
| Social Media for Business Diploma | Diploma | Marketing | More Info Enquire now |
| Social Media Strategy for Business | Course | Marketing | More Info Enquire now |
Simply enter your details below to download a copy of the course details straightaway.
We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs.
Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.
Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses.
