Is This for You?

Pinterest can be utilised in both your professional and your personal life. This course is designed for those who want to be able to utilise this platform effectively in a work capacity to help maximise a business’s marketing efforts.

Positions where social media skills are essential include Social Media Executive, Marketing Assistant, Marketing Manager. Other roles sometimes have social media given to them due to the in-depth knowledge held by that person, for example PA, EA or Office Managers. 

Award and Associated Qualifications

Awarded 10 CPD points upon successful completion

Start Date
Study Type
In centre, online, or a combination
Training Type
10 hours

About This Course

Pinterest is a social media platform where personal users can share interests, hobbies, and lifestyle  through images ‘pinned’ to different boards. Businesses have quickly worked out that the platform can offer a unique way to share their company ethos and product offerings to their audience.

This course will start right at the beginning and take you through the essentials of this unique social media platform. You’ll get to grips with the terminology, how individuals and businesses use the service, how to start and optimise Pinterest boards, types of pins, how to integrate your profile within a website, how to advertise on the Pinterest, and how to measure your success.

Course Content

Module 1 – About Pinterest

Module 2 – Optimising Pinterest Profiles

Module 3 – Increasing Followers and Advertising

You’ll learn how to:

• Manage and use boards

• Search Pinterest

• Optimise your Pinterest profiles, boards and pins

• Use images and videos on Pinterest

• Create rich pins

• Integrate the platform with your website

• Increase followers

• Promote pins for advertising

• Measure your activity to evaluate success

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Aims and Objectives

Whether you run your own business or work for a business with products or services that you can visualise, this is an excellent platform to help with promotional activities. You’ll learn how to make good use of the platform from the perspective of a business with the ultimate aim of increasing brand awareness and engagement with your target audience.



Finance Options

Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: –


  • Flexible payment plans to help you spread the cost* available at many of our centres;
  • You could opt to pay upfront.

Company Funded:

Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.

What we can help with:

  • Providing a comprehensive training programme outlining learning outcomes
  • Tailored personnel letters
  • Communication with finance departments to arrange payment options (upfront or payment plan*).

Funding & Grants:

There may be the opportunity to apply for funded grants that can help towards the cost of training. These include the Skills Development Scotland ITAs and the ReAct programme in Wales. All schemes will have different terms and conditions that will need to be met in order to qualify for a grant and these are managed by each individual centre.

We’d recommend you speak to a Course Advisor in your local centre to find out whether they are registered to offer any such schemes and discuss your requirements further.

* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.

Career Path

If you complete training in specific social media platforms, such as Pinterest, you could be working towards positions such as Social Media Assistant, Social Media Specialist, Marketing Coordinator, or Events Manager.

What’s the Difference?

We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs.

Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.

Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses.