Update concerning COVID-19 – Distance Learning (home study) courses are still available. Find out more about distance learning at Pitman Training

Update concerning COVID-19 – Distance Learning (home study) courses are still available. Find out more about distance learning at Pitman Training

Social Media Strategy for Business

Social media is no longer just for keeping in touch with people on the other side of the world. It’s now very much recognised as a crucial business tool and powerful method of communication, no matter what sector you work in.

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Is this for you?

Using Social Media for business brings new challenges and requires a considered approach. There are many DOs and DON’Ts to be aware of, and this course looks at how to get the best from the various social media tools and create an effective, successful social media campaign from a business perspective.

Once you’ve seen how you can use social media to build connections, extend your network, promote your company, and research your industry, there’ll be no stopping you.

Award and Associated Qualifications

Awarded 17 CPD points upon successful completion

Start Date

Flexible

Study Type

In centre, online, or a combination

Training Type

course

Duration

17 hours. This will vary from individual to individual based on prior knowledge and ability.

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For further information and pricing please fill in your details below and we will get back to you as soon as we can. Or, call the team on 0161 907 6724.

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About this course

The course has been designed for those who wish to learn about social media strategy for their own business or want to find work in this field.

The course is suitable for Personal Assistants, Executive Assistants, Office Managers, Marketing Assistants, Business Development Managers, as well as those involved in public relations, event management, and promotion.

Course Content

Module 1 - Setting the Scene - What is social media and what are the benefits? Why use social media? What worries you and excites you? Taking a strategic approach.

Module 2 - Review - A review of how social media marketing fits into current marketing activities.

Module 3 - Aims and Audience - The reasons for using social media. Identifying social media audience groups. Understanding keywords.

Module 4 - Channel - You will explore a range of social media channels including blogs, newsletters, niche tools, videos, podcasts, forums, and the leading social platforms.

Module 5 - Content - You will think about what you are going to say on social media –– choosing content or relationship marketing, content ideas, content plans, and re-using content.

Module 6 - Resources - Let’s take a look at social media policy, the risks of social media, and crisis management.

Module 7 - Measure - Ensuring a return on investment.

Module 8 - Putting it All Together - Creating a social media strategy and best practices for social media.

Aims and Objectives

The course has one simple aim –– to learn how social media can be used in business for marketing purposes.

Pre-Requisites

None

Finance Options

Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: - 

 

Self-Funded: 

  • Flexible payment plans to help you spread the cost* available at many of our centres;
  • You could opt to pay upfront.

 

 

Company Funded:

Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.

What we can help with:

  • Providing a comprehensive training programme outlining learning outcomes
  • Tailored personnel letters
  • Communication with finance departments to arrange payment options (upfront or payment plan*).

 

Funding & Grants:

There may be the opportunity to apply for funded grants that can help towards the cost of training. These include the Skills Development Scotland ITAs and the ReAct programme in Wales. All schemes will have different terms and conditions that will need to be met in order to qualify for a grant and these are managed by each individual centre.

We’d recommend you speak to a Course Advisor in your local centre to find out whether they are registered to offer any such schemes and discuss your requirements further.

 

* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.

 

 

Career Path

This will help anyone who wants to take on the social media activities for a business. Corporate marketing departments need individuals with these skills and experience.

This course would also be useful for entrepreneurs who are looking to start their own business and would like to expand their audience or reach a new audience.

Additional Information

Social Media Strategy for Business (1) Course Training Centres

Scotland

Location Address Region
Aberdeen Pitman Training Aberdeen, 469 Union Street, Aberdeen Scotland Enquire &
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Edinburgh Pitman Training Edinburgh, 4 Queen Street, First Floor, Buzzer 12, Edinburgh, Scotland Enquire &
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Glasgow Pitman Training Glasgow, 1st Floor, 82 Union Street, Glasgow, Scotland Enquire &
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Inverness Pitman Training Inverness, 3rd Floor, 2 Baron Taylor's Street, Inverness, Scotland Enquire &
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Aberdeen
Pitman Training Aberdeen, 469 Union Street, Aberdeen AB11 6DB
Edinburgh
Pitman Training Edinburgh, 4 Queen Street, First Floor, Buzzer 12, Edinburgh, EH2 1JE
Glasgow
Pitman Training Glasgow, 1st Floor, 82 Union Street, Glasgow, G1 2QS
Inverness
Pitman Training Inverness, 3rd Floor, 2 Baron Taylor's Street, Inverness, IV1 1QL

Midlands

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Birmingham Pitman Training Birmingham, Suite 16B Mclaren Building, Priory Queensway, Birmingham Midlands Enquire &
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Leicester Pitman Training Leicester, Suite 15, The Crescent, King Street, Leicester Midlands Enquire &
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Nottingham Pitman Training Nottingham, Suite 50-51 Westminster Building, Theatre Square, Nottingham Midlands Enquire &
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Worcester Pitman Training Worcester, 1st Floor Richardson House, 21-24 New Street, Worcester Midlands Enquire &
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Birmingham
Pitman Training Birmingham, Suite 16B Mclaren Building, Priory Queensway, Birmingham B4 7LR
Leicester
Pitman Training Leicester, Suite 15, The Crescent, King Street, Leicester LE1 6RX
Nottingham
Pitman Training Nottingham, Suite 50-51 Westminster Building, Theatre Square, Nottingham NG1 6LG
Worcester
Pitman Training Worcester, 1st Floor Richardson House, 21-24 New Street, Worcester WR1 2DP

East Anglia

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Bishop's Stortford Pitman Training Bishop's Stortford, Suite 3, 15 Market Square, Bishop's Stortford East Anglia Enquire &
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Cambridge Pitman Training Cambridge, 2nd Floor St Andrews House, 59 St Andrews Street, Cambridge East Anglia Enquire &
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Chelmsford Pitman Training Chelmsford, 2 St Johns Court, Moulsham Street, Chelmsford East Anglia Enquire &
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Ipswich Pitman Training Ipswich, 12 Northgate Street, Ipswich East Anglia Enquire &
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Peterborough Pitman Training Centre, Stuart House, St John’s Street, Peterborough, Cambridgeshire East Anglia Enquire &
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Bishop's Stortford
Pitman Training Bishop's Stortford, Suite 3, 15 Market Square, Bishop's Stortford CM23 3UT
Cambridge
Pitman Training Cambridge, 2nd Floor St Andrews House, 59 St Andrews Street, Cambridge CB2 3BZ
Chelmsford
Pitman Training Chelmsford, 2 St Johns Court, Moulsham Street, Chelmsford CM2 0JD
Ipswich
Pitman Training Ipswich, 12 Northgate Street, Ipswich IP1 3DB
Peterborough
Pitman Training Centre, Stuart House, St John’s Street, Peterborough, Cambridgeshire PE1 5DD

South East

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Brighton Pitman Training Brighton, The Dock Hub, Wilbury Villas, Hove, South East Enquire &
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Canterbury Pitman Training Canterbury, 1 Beer Cart Lane, Canterbury South East Enquire &
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Crawley Pitman Training Crawley, No. 3 Gleneagles Court, Brighton Road, Crawley South East Enquire &
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Dover Pitman Training Dover, Victoria House, 1 Maison Dieu Road, Dover South East Enquire &
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Guildford Pitman Training Guildford, Stamford House, Woodbridge Road, Guildford South East Enquire &
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Maidstone The Master's House, College Road, Maidstone South East Enquire &
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Milton Keynes Pitman Training Milton Keynes, 1 Radian Court, Davy Avenue, Knowlhill, Milton Keynes South East Enquire &
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Reading Pitman Training Reading, Bowman House, 2/10 Bridge Street, Reading South East Enquire &
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Southampton Pitman Training Southampton, The Gallery, 1st Floor, 31 Eastgate Street, Southampton South East Enquire &
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Brighton
Pitman Training Brighton, The Dock Hub, Wilbury Villas, Hove, BN3 6AH
Canterbury
Pitman Training Canterbury, 1 Beer Cart Lane, Canterbury CT1 2NY
Crawley
Pitman Training Crawley, No. 3 Gleneagles Court, Brighton Road, Crawley RH10 6AD
Dover
Pitman Training Dover, Victoria House, 1 Maison Dieu Road, Dover CT16 1RW
Guildford
Pitman Training Guildford, Stamford House, Woodbridge Road, Guildford GU1 4QD
Maidstone
The Master's House, College Road, Maidstone ME15 6YF
Milton Keynes
Pitman Training Milton Keynes, 1 Radian Court, Davy Avenue, Knowlhill, Milton Keynes MK5 8PJ
Reading
Pitman Training Reading, Bowman House, 2/10 Bridge Street, Reading RG1 2LU
Southampton
Pitman Training Southampton, The Gallery, 1st Floor, 31 Eastgate Street, Southampton SO14 3HB

South West

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Bristol Pitman Training Bristol, Unit 9 Hide Market, Waterloo road, St Phillips, Bristol South West Enquire &
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Exeter Pitman Exeter, 27 Commercial Road, Exeter, Devon EX2 4AE, (By the quay) South West Enquire &
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Taunton Pitman Training Taunton, 50 North Street, Taunton South West Enquire &
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Bristol
Pitman Training Bristol, Unit 9 Hide Market, Waterloo road, St Phillips, Bristol BS2 0PL
Exeter
Pitman Exeter, 27 Commercial Road, Exeter, Devon EX2 4AE, (By the quay) EX2 4AE
Taunton
Pitman Training Taunton, 50 North Street, Taunton TA1 1LX

London

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Bromley Kingfisher House Business Centre, 21-23 Elmfield Road, Bromley, Kent London Enquire &
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City EC2 Pitman Training City EC2, Salisbury House, London Wall, London Enquire &
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Clapham Pitman Training Clapham, 2nd Floor, Polygon House, 18-20 Bromells Road, London - Clapham, London Enquire &
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Croydon Pitman Training Croydon, 2nd Floor, 19 Park Street, London - Croydon, London Enquire &
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Greenwich Pitman Training Greenwich, 133 Creek Road, Greenwich, London, London Enquire &
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High Holborn Pitman Training High Holborn, 3rd Floor, 4/4A Bloomsbury Way, Bloomsbury Square, London London Enquire &
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Hounslow Pitman Training Hounslow, 3rd Floor, B301- B302 The Vista Centre, 50 Salisbury Road, Hounslow London Enquire &
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Watford Pitman Training Watford, Regus Watford Croxley, 1st Floor Building 2, Croxley Business Park, Watford, London Enquire &
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Wembley Pitman Training Wembley, Hazel House, 1-3 Lancelot Road, Wembley London Enquire &
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Bromley
Kingfisher House Business Centre, 21-23 Elmfield Road, Bromley, Kent BR1 1LT
City EC2
Pitman Training City EC2, Salisbury House, London Wall, EC2M 5QQ
Clapham
Pitman Training Clapham, 2nd Floor, Polygon House, 18-20 Bromells Road, London - Clapham, SW4 0BG
Croydon
Pitman Training Croydon, 2nd Floor, 19 Park Street, London - Croydon, CR0 1YD
Greenwich
Pitman Training Greenwich, 133 Creek Road, Greenwich, London, SE8 3BU
High Holborn
Pitman Training High Holborn, 3rd Floor, 4/4A Bloomsbury Way, Bloomsbury Square, London WC1A 2RP
Hounslow
Pitman Training Hounslow, 3rd Floor, B301- B302 The Vista Centre, 50 Salisbury Road, Hounslow TW4 6JQ
Watford
Pitman Training Watford, Regus Watford Croxley, 1st Floor Building 2, Croxley Business Park, Watford, WD18 8YA
Wembley
Pitman Training Wembley, Hazel House, 1-3 Lancelot Road, Wembley HA0 2AJ

Wales

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Cardiff Pitman Training Cardiff, 2nd Floor, 1-7 Castle Street, Cardiff Wales Enquire &
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Swansea Pitman Training Swansea, 6th Floor, Alexandra House, 1 Alexandra Road Swansea Wales Enquire &
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Cardiff
Pitman Training Cardiff, 2nd Floor, 1-7 Castle Street, Cardiff CF10 1BS
Swansea
Pitman Training Swansea, 6th Floor, Alexandra House, 1 Alexandra Road Swansea SA1 5ED

North West

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Crewe and Nantwich Pitman Training Crewe and Nantwich, 2nd Floor, Nantwich Court, Hospital Street, Nantwich North West Enquire &
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Liverpool Pitman Training Liverpool, Suite G01, Ground Floor, The Cotton Exchange Buildings, Bixteth Street, Liverpool, North West Enquire &
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Manchester Pitman Training Manchester, 2nd Floor, Richmond House, Bloom Street, Manchester, North West Enquire &
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Warrington Pitman Training Warrington, Mayfield House, 84 Sankey Street, Warrington, North West Enquire &
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Crewe and Nantwich
Pitman Training Crewe and Nantwich, 2nd Floor, Nantwich Court, Hospital Street, Nantwich CW5 5RH
Liverpool
Pitman Training Liverpool, Suite G01, Ground Floor, The Cotton Exchange Buildings, Bixteth Street, Liverpool, L3 9JR
Manchester
Pitman Training Manchester, 2nd Floor, Richmond House, Bloom Street, Manchester, M1 3HZ
Warrington
Pitman Training Warrington, Mayfield House, 84 Sankey Street, Warrington, WA1 1SG

North East

Location Address Region
Leeds Pitman Training Leeds, Leeds Media Centre, 21 Saville Mount, Leeds, North East Enquire &
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Middlesbrough Pitman Training Middlesbrough, The Princess Alice, 69 Newport Road, Middlesbrough, North East Enquire &
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Newcastle Pitman Training Newcastle, 2nd Floor, 10-13 Saville Row, Newcastle North East Enquire &
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York Pitman Training York, 9a Davygate, York, North East Enquire &
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Leeds
Pitman Training Leeds, Leeds Media Centre, 21 Saville Mount, Leeds, LS7 3HZ
Middlesbrough
Pitman Training Middlesbrough, The Princess Alice, 69 Newport Road, Middlesbrough, TS1 1LA
Newcastle
Pitman Training Newcastle, 2nd Floor, 10-13 Saville Row, Newcastle NE1 8JE
York
Pitman Training York, 9a Davygate, York, YO1 8QR

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Request more details or call the team on 0161 907 6724

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Whats the difference?

We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs.

Course

Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.

Diploma

Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses.

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