Social media is no longer just for keeping in touch with people on the other side of the world. It’s now very much recognised as a crucial business tool and powerful method of communication, no matter what sector you work in.
Enquire nowUsing Social Media for business brings new challenges and requires a considered approach. There are many DOs and DON’Ts to be aware of, and this course looks at how to get the best from the various social media tools and create an effective, successful social media campaign from a business perspective.
Once you’ve seen how you can use social media to build connections, extend your network, promote your company, and research your industry, there’ll be no stopping you.
Awarded 17 CPD points upon successful completion
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For further information and pricing please fill in your details below and we will get back to you as soon as we can. Or, call the team on 0161 907 6724.
The course has been designed for those who wish to learn about social media strategy for their own business or want to find work in this field.
The course is suitable for Personal Assistants, Executive Assistants, Office Managers, Marketing Assistants, Business Development Managers, as well as those involved in public relations, event management, and promotion.
Module 1 - Setting the Scene - What is social media and what are the benefits? Why use social media? What worries you and excites you? Taking a strategic approach.
Module 2 - Review - A review of how social media marketing fits into current marketing activities.
Module 3 - Aims and Audience - The reasons for using social media. Identifying social media audience groups. Understanding keywords.
Module 4 - Channel - You will explore a range of social media channels including blogs, newsletters, niche tools, videos, podcasts, forums, and the leading social platforms.
Module 5 - Content - You will think about what you are going to say on social media –– choosing content or relationship marketing, content ideas, content plans, and re-using content.
Module 6 - Resources - Let’s take a look at social media policy, the risks of social media, and crisis management.
Module 7 - Measure - Ensuring a return on investment.
Module 8 - Putting it All Together - Creating a social media strategy and best practices for social media.
Request more details or call the team on 0161 907 6724
Simply enter your details below and you’ll be provided with a link to download a copy of all the course details straightaway. One of our friendly course advisors will be in touch to see how we can help and answer all your questions.
We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs.
Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.
Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses.
