Social Media Courses & Diplomas
Video for Business
Video marketing isn't just a trend; it has become one of the most powerful content formats to connect with your audience and drive real business results. Your potential customers are consuming hours of video content daily. The businesses winning their attention aren't necessarily the ones with the larger budget, but those that understand how to harness visual storytelling to build trust that turns into sales. Ready to earn the job-ready skills of video marketing and leave the competition behind?
Start Date
Flexible
Study Type
Online, Hybrid or In-centre
Duration
19 Hours
Training Type
Course
Earn Job-Ready skills with a Course from pitman training
In just 19 hours of flexible training, learn how to make compelling videos for business marketing. You’ll gain expertise in everything from choosing the right equipment and perfecting lighting to advanced editing techniques and strategic distribution, including how to use TikTok for business. The real game changer: developing the skills to measure and prove your video’s success through analytics.
Consumers have shifted their format preference for learning about products, causing businesses to pivot and make video marketing a core marketing tool. However, most successful companies aren’t just creating video content; they’re strategically using it to drive engagement, build trust, and convert viewers into consumers at every stage of the journey.
Whether you’re a PA looking to add value to your role, a marketing assistant ready to step up your game, an entrepreneur building your brand, or anyone involved in social media, PR, or promotions, this course gives you the competitive edge that the market demands.
is this right for you?
The specialised course suits several situations:
- You want to create professional-quality videos without a large budget
- You’re keen to understand how visual content fits into the marketing mix
- You work in marketing, PR, events, or promotion and are ready to earn competitive video content skills
- You want hands-on technical skills from filming to post-production
- You’ve been affected by redundancy and want to learn an in-demand skill of content creation
- You value training with flexible study options that boosts employability and career options
award & associatedQualifications
Upon successful completion, you'll earn 19 CPD points, a professional credential that validates your skills to employers and demonstrates your commitment to ongoing learning.
Aims and Objectives Taking you through step by step, the course will introduce you to the process of creating videos and help you feel confident and excited about the opportunities that lie ahead.
By the end of the course, you’ll be able to see how you can create a professional video for your business on a budget, and you’ll understand how to get the most from technology and how to ensure what you’ve created reaches a wide audience.
Pre-Requisites None
Finance Options Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: –
Self-Funded:
- Flexible payment plans to help you spread the cost* available at many of our centres;
- You could opt to pay upfront.
Company Funded:
Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.
What we can help with:
- Providing a comprehensive training programme outlining learning outcomes
- Tailored personnel letters
- Communication with finance departments to arrange payment options (upfront or payment plan*).
Funding & Grants:
There may be the opportunity to apply for funded grants that can help towards the cost of training. These include the Skills Development Scotland ITAs and the ReAct programme in Wales. All schemes will have different terms and conditions that will need to be met in order to qualify for a grant and these are managed by each individual centre.
We’d recommend you speak to a Course Advisor in your local centre to find out whether they are registered to offer any such schemes and discuss your requirements further.
* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.
Career Path This course could lead to a rewarding career in digital media. Roles such as Video Editor, Marketing Coordinator, Digital Marketing Specialist, Content Producer, and Videographer are all possibilities that you could aspire to.
Your career Breakthrough Starts Here
You’ve seen the shift in video content. Now, understand the art of creating engaging business videos, from concept to completion, and open the door to new opportunities in marketing, content creation, videography and beyond.
Discover how 19 hours of flexible training can transform your professional trajectory.
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Maximise your potential with practical skills that employers are actively seeking. Select your location below to find the centre closest to you and learn more about our Video for Business course.
