All of our centres are fully open for in centre study and exams. Distance Learning (home study) courses are still available.

All of our centres are fully open for in centre study and exams. Distance Learning (home study) courses are still available.

Why is Customer Service training important?


What is Customer Service?

Customer Service is the assistance, advice and experience given to a customer before, during and after a purchase or use of company’s services. A good level of customer service helps them have an easy and enjoyable experience with you. It’s more than just providing answers; it’s an important part of the promise your brand makes to its customers and it is critical to the success of your business.

Why is Customer Service important?

No matter the size of your business, excellent customer service needs to be at the heart, if you want to be successful. It is important to treat all customers with the same high level of service whether they are a potential client, an existing client or a member of the public just asking for directions. The customer will pre-judge your company on the first few minutes of interaction, so you need to know all your staff are well prepared to asses each individual and their interaction with them correctly.

Every business has a customer base, and every business wants to provide their customer with the best experience they can offer.

What your staff will gain from training with Pitman Training in Customer Service:

  • They will learn why Customer Service is so important;
  • How to interact with different customers;
  • First impressions;
  • How to deliver;
  • Communication skills;
  • Dealing with different customer situations;
  • Body Language – 55% of your conversation is read through body language (according to research by Albert Mehrabian);
  • They will learn how to get it right first time and to the best results.

So, why is it important to have your staff go through Customer Service Training?

  • Customer satisfaction – will create loyalty, creating repeat business and recommendations to others;
  • Enhanced public image – helps build brand and creates positive word of mouth. If one person tells their three friends how good it was you have tripled your prospects already;
  • More Effective workplace – satisfied customers help create a positive customer environment and positive workplace for staff;
  • Staff feel valued and confident – staff will feel valued after going through training as they see it as an investment in them as a staff member, and with training they will become more confident and efficient;
  • Increased Sales – customers will feel satisfied, creating repeat business and positive word of mouth (great marketing tool).


Blog Author: Adam Maxted.

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