Is This for You?

This course has been designed for those who wish to learn how to use LinkedIn to promote their business or personal profile.

Particularly suitable for PAs, EAs, Office Managers, Marketing Assistants, Business Development Managers, entrepreneurs, and those involved in PR, event management, and promotion.

Award and Associated Qualifications

Awarded 11 CPD points upon successful completion

Start Date
Study Type
In centre, online, or a combination
Training Type
11 hours

About This Course

This course will bring you up to speed in using LinkedIn in a business context, whether as an individual or as a company.

The course takes you through setting up your LinkedIn profile and guides you through how to get the most out of the platform, helping you capitalise on the millions of contacts within arm’s reach.

Course Content

Module 1 – LinkedIn Basics – What and Why?

Module 2 – Creating an Individual Profile

Module 3 – Using LinkedIn as an Individual

Module 4 – Company Profile, Measuring Success, and Best Practices

You’ll learn how to:

• Set up your personal profile with key information

• Choose the most appropriate LinkedIn account

• Use keywords so your skills / services get noticed

• Know LinkedIn etiquette / best practices

• Research with targeted keyword searches

• Set up a company profile and learn how to use it

• Interact in groups and gain business intelligence

• Publish content on LinkedIn

• Use LinkedIn advertising to promote key posts

• Measure your activity to evaluate success

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Aims and Objectives

A powerful online marketing platform that’s growing more each day, LinkedIn can open doors to new contacts, new information, and new opportunities.

We’ll share many ‘tricks of the trade’ that will help you get the most out of this social media platform.



Finance Options

Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: –


  • Flexible payment plans to help you spread the cost* available at many of our centres;
  • You could opt to pay upfront.

Company Funded:

Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.

What we can help with:

  • Providing a comprehensive training programme outlining learning outcomes
  • Tailored personnel letters
  • Communication with finance departments to arrange payment options (upfront or payment plan*).

Funding & Grants:

There may be the opportunity to apply for funded grants that can help towards the cost of training. These include the Skills Development Scotland ITAs and the ReAct programme in Wales. All schemes will have different terms and conditions that will need to be met in order to qualify for a grant and these are managed by each individual centre.

We’d recommend you speak to a Course Advisor in your local centre to find out whether they are registered to offer any such schemes and discuss your requirements further.

* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.

Career Path

If you complete training in specific social media platforms, such as LinkedIn, you could be working towards positions such as Social Media Assistant, Social Media Specialist, Marketing Coordinator, or Events Manager.

What’s the Difference?

We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs.

Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.

Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses.