Is This for You?

X for Business is perfect for anyone who wants to learn how to use X to promote their business or personal profile. Suitable for PAs, EAs, Office Managers, Marketing Assistants, Business Development Managers, entrepreneurs, as well as those involved in PR, event management, and promotion.

While the course will help people in these job roles specifically, anyone in business who doesn’t yet use X in their day-to-day lives will benefit from this course.

Award and Associated Qualifications

Awarded 13 CPD points upon successful completion

Start Date
Study Type
In centre, online, or a combination
Training Type
13 hours

About This Course

X for Business offers a practical, hands-on approach to getting to grips with X, the online micro-blogging platform. It covers the basics, but also shows you what it can really do when you start to get under the skin of the platform.

The course takes you through the basics of how to get started, showing you how to set up your profile and taking you through to posting your first post. 

You’ll then move on to looking at how to organise your X account, and you’ll see how you can use X most effectively for a number of different purposes. The course takes you through the technical aspects, as well as helping you see what to post and who to interact with. This course is an excellent first step into the world of X.

Course Content

Module 1 – X Basics – What and Why?

Module 2 – Using X in a Time-Effective Way

Module 3 – Content and Measurement

You’ll start with setting up a X account, writing posts, following people and gaining followers.

Then you’ll move on to –

• Using lists to group people together

• Using keywords for researching topics

• Using shortened links to track post popularity

• X Ads

• Hootsuite Advanced and Hootsuite Pro

• Content – what to say and what not to say

• Measuring your success

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Aims and Objectives

This course looks at how you can use X to promote a business or your own personal profile. It will show you in simple, easy steps how this online platform can be so powerful.

You’ll see how X can be used for marketing, customer service, research, and information gathering, or just to raise your profile. By the end of the course, we’re confident that you’ll be excited by X’s possibilities.



Finance Options

Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: –


  • Flexible payment plans to help you spread the cost* available at many of our centres;
  • You could opt to pay upfront.

Company Funded:

Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.

What we can help with:

  • Providing a comprehensive training programme outlining learning outcomes
  • Tailored personnel letters
  • Communication with finance departments to arrange payment options (upfront or payment plan*).

Funding & Grants:

There may be the opportunity to apply for funded grants that can help towards the cost of training. These include the Skills Development Scotland ITAs and the ReAct programme in Wales. All schemes will have different terms and conditions that will need to be met in order to qualify for a grant and these are managed by each individual centre.

We’d recommend you speak to a Course Advisor in your local centre to find out whether they are registered to offer any such schemes and discuss your requirements further.

* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.

Career Path

If you want to build a digital marketing career, learning the ins and outs of the various social media platforms is essential. This course is ideal for anyone looking to become a Marketing Assistant, Marketing Coordinator, Social Media Manager, and more.

What’s the Difference?

We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs.

Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.

Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses.