Professional Certification in Digital Marketing

This unique course offers you the opportunity to learn about the different aspects of digital marketing through a series of dynamic lectures. Each module is led by a renowned industry professional who will guide you through the intricacies of different digital marketing specialisms including SEO, PPC, Digital Display Advertising, Social Media Marketing, Analytics and more. 

Enquire Now

Is this for you?

This course is recommended for a variety of professionals including Marketing Executives, Managers, IT Managers and Senior Management. In addition, it is ideal for small business owners or anyone involved in the planning, implementation or measurement of digital strategies along with anyone keen to pursue a career in digital marketing. 

Possessing a globally recognised and industry validated Digital Marketing Institute certification will benefit any marketing professional enormously. Key benefits this certification offers include enhanced career opportunities, increased earning potential and a globally recognised and respected certification. 

 

Award and Associated Qualifications

Awarded 35 CPD points upon successful completion

dmi-logo.png

Start Date

Flexible

Study Type

Blended, distance learning, in centre

Training Type

course

Duration

35 hours*

Quick Enquiry

For further information and pricing please fill in your details below and we will get back to you as soon as we can. Or, call the team on 0161 907 6724.

About this course

The increased use of digital technologies has created global demand for digital talent. Despite this, relevant and up-to-date digital skills continue to be the biggest barrier to job success for many individuals. With such demand, it is essential that you have the right digital skills and know-how to kick-start, progress or advance your career.

This course is brought to you in association with The Digital Marketing Institute who create world-class training in digital education. The content of the course has been validated by The Syllabus Advisory Council, composed of representatives from the world’s most influential digital brands such as Google and IBM. The Council works with the Digital Marketing Institute to define the skills agenda and address the global digital skills shortage. This means that your course content is innovative and offers an exceptional opportunity to ensure you’re trained in alignment with the most in-demand digital needs and skillsets.

The course is flexible in its study method, you can log in where and whenever suits you. The training is delivered through a series of tutor lectures, case studies and practical exercises.

*The course itself will take 35 hours to complete. You’ll then need to undertake some extra study hours in addition to this if you are looking to proceed with the Digital Marketing Institutes professional examination.

There are ten modules in this course:

 

1)     Introduction to Digital Marketing

 

2)     Search Marketing (SEO)

 

3)     Search Marketing (PPC)

 

4)     Digital Display Advertising (DDA)

 

5)     Email Marketing

 

6)     Social Media Marketing 1

 

7)     Social Media Marketing 2

 

8)     Mobile Marketing

 

9)     Analytics

 

10)  Strategy and Planning 

 

Through the study of this course you’ll gain an in-depth understanding of the core digital marketing disciplines. At the end of your training you’ll receive a Pitman Training certificate and have the option of undertaking the course examination to validate the knowledge gained throughout the training. This examination will lead to you gaining a ‘Professional Diploma in Digital Marketing’ certificate and will be well prepared to take up a more evolved role in the overall marketing field1

It is important to note that this is a comprehensive learning programme which will require dedication to ensure the course and associated examination is completed within a 6 month timeframe.

 

1 Vendor specific examinations may need to be organised and paid for separately. Please speak to your Course Advisor for further details

 

Aims and Objectives

Whether you’re new to digital marketing or have some grasp of the concepts, this professional certification will give you the opportunity to take your skills to the next level and enhance your digital marketing career opportunities.

You will gain an in-depth understanding of not only the theory and strategy of digital marketing, but also how to put them into practice. Through ten self-paced modules you’ll look at subjects including SEO, PPC, Email Marketing, Social Media Marketing, Analytics, Strategy and more.

At the end of the course, if you choose to go on and undertake the associated examination, you’ll gain a Professional Diploma in Digital Marketing certification, an internationally recognised qualification that will benefit any modern CV*

 

* Vendor specific examinations may need to be organised and paid for separately. Please speak to your Course Advisor for further detail

 

Pre-Requisites

To maximise your learning experience, we would recommend that anyone wishing to study this course has some prior basic marketing experience or holds some existing entry level marketing certifications/qualification. 

Finance Options

Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: - 

 

Self-Funded: 

  • Flexible payment plans to help you spread the cost* available at many of our centres;
  • You could opt to pay upfront.

 

 

Company Funded:

Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.

What we can help with:

  • Providing a comprehensive training programme outlining learning outcomes
  • Tailored personnel letters
  • Communication with finance departments to arrange payment options (upfront or payment plan*).

* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.

 

 

Career Path

Job roles for digital marketing professionals are wide ranging and have some unique titles. This training is designed to build on a basic level of pre-existing marketing understanding and can lead on to roles such as SEO Manager, Search Director, Digital Marketing Specialist, Social Media Marketing Analyst and more. 

From here, you could work towards more senior marketing roles such as Digital Brand Manager, Digital Marketing Manager, Brand Strategist, Marketing Director for example. 

This course is recommended for a variety of professionals including Marketing Executives, Managers, IT Managers and Senior Management. In addition, it is ideal for small business owners or anyone involved in the planning, implementation or measurement of digital strategies along with anyone keen to pursue a career in digital marketing. 

 

Looking for prices?

Request more details or call the team on 0161 907 6724

Download a Course Factsheet Now!

Simply enter your details below to download a copy of the course details straightaway. 

Whats the difference?

We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs.

Course

Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.

Diploma

Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses.

Ready to improve your career?

Personal Training?

Enquire Now

Group or Corporate?

Enquire Now

Call us now and transform your career today

0161 907 6724

Connect with us on