Update concerning COVID-19 – Distance Learning (home study) courses are still available. Find out more about distance learning at Pitman Training

Update concerning COVID-19 – Distance Learning (home study) courses are still available. Find out more about distance learning at Pitman Training

Certified Digital Marketing Professional

In this course, you will learn about digital marketing through a series of dynamic lectures. Each module is led by an industry professional who will guide you through the intricacies of various digital marketing specialisms, including SEO, PPC, Digital Display Advertising, Social Media Marketing, and more.

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Is this for you?

This course is recommended for a variety of professionals, including marketing managers and experts in traditional marketing looking to expand their skillset. It is ideal for small business owners or anyone involved in the planning, implementation, or measurement of digital strategies along with anyone keen to pursue a career in digital marketing.

Possessing a globally recognised and industry validated Digital Marketing Institute certification will benefit any marketing professional enormously.

Award and Associated Qualifications

Awarded 200 CPD points upon successful completion

Start Date

Flexible

Study Type

In centre, online, or a combination

Training Type

course

Duration

200 hours*

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For further information and pricing please fill in your details below and we will get back to you as soon as we can. Or, call the team on 0161 907 6724.

About this course

This course is brought to you in collaboration with the Digital Marketing Institute, who create worldclass training in digital marketing education. The training is delivered through a series of tutor lectures, case studies, and practical exercises.

Course Content

Through ten self-paced modules you’ll look at subjects including SEO, PPC, Email Marketing, Social Media Marketing, Analytics, Strategy, and more. At the end of the course, if you choose to go on and undertake the associated examination, you’ll gain a Digital Marketing Professional certification, an internationally recognised qualification that will benefit any CV.

Module 1 - Introduction to Digital Marketing

This module introduces the core principles and purpose of digital marketing. It will enable you to develop clear and actionable business objectives for a digital marketing plan, gain audience and industry insight by conducting digital research, and prepare the foundations for a fully integrated 360° digital marketing campaign.

Module 2 - Content Marketing

This module introduces the fundamental principles of content marketing to enable you to align contenteffectively with the Buyer’s Journey. It explores the knowledge and skills required to plan and execute a content marketing strategy in a persona-oriented, data-driven way. It also covers content creation, content curation, and how to extend the value of content using scheduling tools and promotion methods.

Module 3 - Social Media Marketing

This module introduces the key social media platforms for digital marketing and demonstrates how to set up a social media experience for a business. It explains the techniques and best practices for growing and engaging a social media audience and demonstrates how to create effective paid advertising campaigns on the key social platforms. It also covers how to extract and report data from the platforms to derive deeper audience and campaign insights.

Module 4 - Search Engine Optimisation (SEO)

This module begins with the fundamentals of SEO and how search engines work. It explains why it is vital to align SEO objectives with overarching business objectives and how to use keyword and competitor research to build an SEO content plan that brings the right kind of visitors to a website. It also covers how to boost online conversions to help stand out in today’s fiercely competitive online marketplace and ensure the best possible ROI.

Module 5 - Paid Search (PPC) with Google Ads

This module begins with the fundamentals of paid search and demonstrates how to implement and manage paid search campaigns using Google Ads.

It explains the key concepts underpinning bid auctions, how to manage paid advertising budgets, and how to optimise paid search campaigns. It also covers conversion tracking and how to measure and report on the performance of paid search campaigns.

Module 6 - Display and Video Advertising

This module begins with the fundamentals of display and video advertising and demonstrates how to set up and manage a YouTube channel. It covers the ad formats available with the Google Display Network and YouTube and shows how to set up and manage display and video campaigns.

It also explains how to apply audience and contextual targeting, exclusions, remarketing, and bid adjustments to target display and video ads at the right audience.

Module 7 - Email Marketing

This module explores the concepts of segmentation, personalisation, timing, and engagement and how the legislation and regulations surrounding data protection underpin an effective email marketing strategy. The module also explores subscriber list and email design best practices.

Module 8 - Website Optimisation

This module introduces key concepts underpinning effective website design and the purpose of website optimisation. This will enable you to build and publish a simple, well-designed, and optimised website using WordPress that is aligned to specified business goals. The module also covers how to use metrics to capture, track, and measure website activity to develop deeper insights.

Module 9 - Analytics with Google Analytics

This module covers the fundamentals of web analytics and the associated legal responsibilities and best practices concerning data collection, consent, and privacy that enable a digital marketer to draw actionable conclusions from website or marketing channel data. It also demonstrates how to set up and configure Google Analytics and install Google Analytics tracking code to glean insights about the website’s traffic and audience.

Module 10 - Digital Marketing Strategy

This module identifies the core components of an effective digital marketing strategy and explains how to develop an effective plan and measure the ROI of digital activities. It covers how to set clear and actionable objectives and measurable KPIs, as well as the key research activities to undertake to guide channel selection and messaging.

DMI CERTIFICATION EXAM

At the end of your training you’ll receive a Pitman Training certificate and have the opportunity to undertake the DMI certification exam to validate what you’ve learned throughout the training. You will have 6 months to complete the course and take the certification exam.

Aims and Objectives

Whether you’re new to digital marketing or have some grasp of the concepts, this professional certification will give you the opportunity to take your skills to the next level and enhance your digital marketing career opportunities.

You will gain an in-depth understanding of not only the theory and strategy of digital marketing, but also how to put them into practice. Through ten self-paced modules you’ll look at subjects including SEO, PPC, Email Marketing, Social Media Marketing, Analytics, Strategy and more.

At the end of the course, if you choose to go on and undertake the associated examination, you’ll gain a Certified Digital Marketing Professional qualification, an internationally recognised qualification that will benefit any modern CV*

* Vendor specific examinations may need to be organised and paid for separately. Please speak to your Course Advisor for further detail

Pre-Requisites

To maximise your learning experience, we recommend that anyone wishing to study this course has some prior marketing experience or holds some existing entry-level marketing certification or qualification.

Finance Options

Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: - 

 

Self-Funded: 

  • Flexible payment plans to help you spread the cost* available at many of our centres;
  • You could opt to pay upfront.

 

 

Company Funded:

Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.

What we can help with:

  • Providing a comprehensive training programme outlining learning outcomes
  • Tailored personnel letters
  • Communication with finance departments to arrange payment options (upfront or payment plan*).

 

Funding & Grants:

There may be the opportunity to apply for funded grants that can help towards the cost of training. These include the Skills Development Scotland ITAs and the ReAct programme in Wales. All schemes will have different terms and conditions that will need to be met in order to qualify for a grant and these are managed by each individual centre.

We’d recommend you speak to a Course Advisor in your local centre to find out whether they are registered to offer any such schemes and discuss your requirements further.

 

* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.

 

 

Career Path

The training is designed to build on a basic level of pre-existing marketing knowledge and lead to roles such as SEO Manager, Search Director, Digital Marketing Specialist, Social Media Marketing Specialist, and more.

Certified Digital Marketing Professional Course Training Centres

Scotland

Location Address Region
Aberdeen Pitman Training Aberdeen, 469 Union Street, Aberdeen Scotland Enquire &
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Edinburgh Pitman Training Edinburgh, 4 Queen Street, First Floor, Buzzer 12, Edinburgh, Scotland Enquire &
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Glasgow Pitman Training Glasgow, 1st Floor, 82 Union Street, Glasgow, Scotland Enquire &
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Inverness Pitman Training Inverness, 3rd Floor, 2 Baron Taylor's Street, Inverness, Scotland Enquire &
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Aberdeen
Pitman Training Aberdeen, 469 Union Street, Aberdeen AB11 6DB
Edinburgh
Pitman Training Edinburgh, 4 Queen Street, First Floor, Buzzer 12, Edinburgh, EH2 1JE
Glasgow
Pitman Training Glasgow, 1st Floor, 82 Union Street, Glasgow, G1 2QS
Inverness
Pitman Training Inverness, 3rd Floor, 2 Baron Taylor's Street, Inverness, IV1 1QL

Midlands

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Birmingham Pitman Training Birmingham, Suite 16B Mclaren Building, Priory Queensway, Birmingham Midlands Enquire &
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Chesterfield Pitman Training Chesterfield, 1st Floor 37 Holywell Street, Chesterfield Midlands Enquire &
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Northampton Pitman Training Northampton, 4A Alfred Street, Rushden, Northampton Midlands Enquire &
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Nottingham Pitman Training Nottingham, Suite 50-51 Westminster Building, Theatre Square, Nottingham Midlands Enquire &
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Worcester Pitman Training Worcester, 1st Floor Richardson House, 21-24 New Street, Worcester Midlands Enquire &
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Leicester Pitman Training Leicester, Suite 15, The Crescent, King Street, Leicester Midlands Enquire &
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Birmingham
Pitman Training Birmingham, Suite 16B Mclaren Building, Priory Queensway, Birmingham B4 7LR
Chesterfield
Pitman Training Chesterfield, 1st Floor 37 Holywell Street, Chesterfield S41 7SH
Northampton
Pitman Training Northampton, 4A Alfred Street, Rushden, Northampton NN10 9YS
Nottingham
Pitman Training Nottingham, Suite 50-51 Westminster Building, Theatre Square, Nottingham NG1 6LG
Worcester
Pitman Training Worcester, 1st Floor Richardson House, 21-24 New Street, Worcester WR1 2DP
Leicester
Pitman Training Leicester, Suite 15, The Crescent, King Street, Leicester LE1 6RX

East Anglia

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Bishop's Stortford Pitman Training Bishop's Stortford, Suite 3, 15 Market Square, Bishop's Stortford East Anglia Enquire &
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Cambridge Pitman Training Cambridge, 2nd Floor St Andrews House, 59 St Andrews Street, Cambridge East Anglia Enquire &
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Chelmsford Pitman Training Chelmsford, 2 St Johns Court, Moulsham Street, Chelmsford East Anglia Enquire &
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Colchester Pitman Training Colchester, 2 St Johns Wynd, Colchester East Anglia Enquire &
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Ipswich Pitman Training Ipswich, 12 Northgate Street, Ipswich East Anglia Enquire &
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Peterborough Pitman Training Peterborough, Trinity Court, Trinity Street, Peterborough East Anglia Enquire &
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Bishop's Stortford
Pitman Training Bishop's Stortford, Suite 3, 15 Market Square, Bishop's Stortford CM23 3UT
Cambridge
Pitman Training Cambridge, 2nd Floor St Andrews House, 59 St Andrews Street, Cambridge CB2 3BZ
Chelmsford
Pitman Training Chelmsford, 2 St Johns Court, Moulsham Street, Chelmsford CM2 0JD
Colchester
Pitman Training Colchester, 2 St Johns Wynd, Colchester CO1 1WQ
Ipswich
Pitman Training Ipswich, 12 Northgate Street, Ipswich IP1 3DB
Peterborough
Pitman Training Peterborough, Trinity Court, Trinity Street, Peterborough PE1 1DA

South East

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Brighton Pitman Training Brighton, The Dock Hub, Wilbury Villas, Hove, South East Enquire &
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Canterbury Pitman Training Canterbury, 1 Beer Cart Lane, Canterbury South East Enquire &
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Crawley Pitman Training Crawley, No. 3 Gleneagles Court, Brighton Road, Crawley South East Enquire &
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Dover Pitman Training Dover, Victoria House, 1 Maison Dieu Road, Dover South East Enquire &
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Guildford Pitman Training Guildford, Stamford House, Woodbridge Road, Guildford South East Enquire &
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Reading Pitman Training Reading, Bowman House, 2/10 Bridge Street, Reading South East Enquire &
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Southampton Pitman Training Southampton, The Gallery, 1st Floor, 31 Eastgate Street, Southampton South East Enquire &
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Milton Keynes Pitman Training Milton Keynes, 1 Radian Court, Davy Avenue, Knowlhill, Milton Keynes South East Enquire &
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Maidstone The Master's House, College Road, Maidstone South East Enquire &
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Brighton
Pitman Training Brighton, The Dock Hub, Wilbury Villas, Hove, BN3 6AH
Canterbury
Pitman Training Canterbury, 1 Beer Cart Lane, Canterbury CT1 2NY
Crawley
Pitman Training Crawley, No. 3 Gleneagles Court, Brighton Road, Crawley RH10 6AD
Dover
Pitman Training Dover, Victoria House, 1 Maison Dieu Road, Dover CT16 1RW
Guildford
Pitman Training Guildford, Stamford House, Woodbridge Road, Guildford GU1 4QD
Reading
Pitman Training Reading, Bowman House, 2/10 Bridge Street, Reading RG1 2LU
Southampton
Pitman Training Southampton, The Gallery, 1st Floor, 31 Eastgate Street, Southampton SO14 3HB
Milton Keynes
Pitman Training Milton Keynes, 1 Radian Court, Davy Avenue, Knowlhill, Milton Keynes MK5 8PJ
Maidstone
The Master's House, College Road, Maidstone ME15 6YF

South West

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Bristol Pitman Training Bristol, Unit 9 Hide Market, Waterloo road, St Phillips, Bristol South West Enquire &
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Taunton Pitman Training Taunton, 50 North Street, Taunton South West Enquire &
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Bristol
Pitman Training Bristol, Unit 9 Hide Market, Waterloo road, St Phillips, Bristol BS2 0PL
Taunton
Pitman Training Taunton, 50 North Street, Taunton TA1 1LX

Wales

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Cardiff Pitman Training Cardiff, 2nd Floor, 1-7 Castle Street, Cardiff Wales Enquire &
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Swansea Pitman Training Swansea, 6th Floor, Alexandra House, 1 Alexandra Road Swansea Wales Enquire &
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Cardiff
Pitman Training Cardiff, 2nd Floor, 1-7 Castle Street, Cardiff CF10 1BS
Swansea
Pitman Training Swansea, 6th Floor, Alexandra House, 1 Alexandra Road Swansea SA1 5ED

London

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City EC2 Pitman Training City EC2, Salisbury House, London Wall, London Enquire &
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Clapham Pitman Training Clapham, 2nd Floor, Polygon House, 18-20 Bromells Road, London - Clapham, London Enquire &
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Croydon Pitman Training Croydon, 2nd Floor, 19 Park Street, London - Croydon, London Enquire &
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Enfield Pitman Training Enfield, 36-38 First Floor, London Road, London - Enfield, London Enquire &
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Greenwich Pitman Training Greenwich, 133 Creek Road, Greenwich, London, London Enquire &
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Hendon Pitman Training Hendon, 15 Watford Way, Hendon Central, Hendon London Enquire &
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High Holborn Pitman Training High Holborn, 3rd Floor, 4/4A Bloomsbury Way, Bloomsbury Square, London London Enquire &
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Hounslow Pitman Training Hounslow, 3rd Floor, B301- B302 The Vista Centre, 50 Salisbury Road, Hounslow London Enquire &
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Oxford Circus WE ARE CURRENTLY RELOCATING! Please give us a call to arrange to visit us at one of our London. 4th Floor, 50 Margaret Street, Oxford Circus, London London Enquire &
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Stratford Pitman Training Stratford, City View House 1 Dorset Place Stratford London Enquire &
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Watford Pitman Training Watford, Meridien House, 69-71 Clarendon Road, Watford London Enquire &
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Wembley Pitman Training Wembley, Hazel House, 1-3 Lancelot Road, Wembley London Enquire &
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Bromley Kingfisher House Business Centre, 21-23 Elmfield Road, Bromley, Kent London Enquire &
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City EC2
Pitman Training City EC2, Salisbury House, London Wall, EC2M 5QQ
Clapham
Pitman Training Clapham, 2nd Floor, Polygon House, 18-20 Bromells Road, London - Clapham, SW4 0BG
Croydon
Pitman Training Croydon, 2nd Floor, 19 Park Street, London - Croydon, CR0 1YD
Enfield
Pitman Training Enfield, 36-38 First Floor, London Road, London - Enfield, EN2 6ED
Greenwich
Pitman Training Greenwich, 133 Creek Road, Greenwich, London, SE8 3BU
Hendon
Pitman Training Hendon, 15 Watford Way, Hendon Central, Hendon NW4 3JL
High Holborn
Pitman Training High Holborn, 3rd Floor, 4/4A Bloomsbury Way, Bloomsbury Square, London WC1A 2RP
Hounslow
Pitman Training Hounslow, 3rd Floor, B301- B302 The Vista Centre, 50 Salisbury Road, Hounslow TW4 6JQ
Oxford Circus
WE ARE CURRENTLY RELOCATING! Please give us a call to arrange to visit us at one of our London. 4th Floor, 50 Margaret Street, Oxford Circus, London W1W 8SB
Stratford
Pitman Training Stratford, City View House 1 Dorset Place Stratford E15 1BZ
Watford
Pitman Training Watford, Meridien House, 69-71 Clarendon Road, Watford WD17 1DS
Wembley
Pitman Training Wembley, Hazel House, 1-3 Lancelot Road, Wembley HA0 2AJ
Bromley
Kingfisher House Business Centre, 21-23 Elmfield Road, Bromley, Kent BR1 1LT

North West

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Crewe and Nantwich Pitman Training Crewe and Nantwich, 2nd Floor, Nantwich Court, Hospital Street, Nantwich North West Enquire &
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Liverpool Pitman Training Liverpool, Suite G01, Ground Floor, The Cotton Exchange Buildings, Bixteth Street, Liverpool, North West Enquire &
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Manchester Pitman Training Manchester, 2nd Floor, Richmond House, Bloom Street, Manchester, North West Enquire &
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Warrington Pitman Training Warrington, Mayfield House, 84 Sankey Street, Warrington, North West Enquire &
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Crewe and Nantwich
Pitman Training Crewe and Nantwich, 2nd Floor, Nantwich Court, Hospital Street, Nantwich CW5 5RH
Liverpool
Pitman Training Liverpool, Suite G01, Ground Floor, The Cotton Exchange Buildings, Bixteth Street, Liverpool, L3 9JR
Manchester
Pitman Training Manchester, 2nd Floor, Richmond House, Bloom Street, Manchester, M1 3HZ
Warrington
Pitman Training Warrington, Mayfield House, 84 Sankey Street, Warrington, WA1 1SG

North East

Location Address Region
Leeds Pitman Training Leeds, Leeds Media Centre, 21 Saville Mount, Leeds, North East Enquire &
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Middlesbrough Pitman Training Middlesbrough, The Princess Alice, 69 Newport Road, Middlesbrough, North East Enquire &
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Newcastle Pitman Training Newcastle, 2nd Floor, 10-13 Saville Row, Newcastle North East Enquire &
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Wetherby Pitman Training Wetherby, Deem House, Walkers Court, Audby Lane, Wetherby, North East Enquire &
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York Pitman Training York, 9a Davygate, York, North East Enquire &
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Leeds
Pitman Training Leeds, Leeds Media Centre, 21 Saville Mount, Leeds, LS7 3HZ
Middlesbrough
Pitman Training Middlesbrough, The Princess Alice, 69 Newport Road, Middlesbrough, TS1 1LA
Newcastle
Pitman Training Newcastle, 2nd Floor, 10-13 Saville Row, Newcastle NE1 8JE
Wetherby
Pitman Training Wetherby, Deem House, Walkers Court, Audby Lane, Wetherby, LS22 7FD
York
Pitman Training York, 9a Davygate, York, YO1 8QR

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Whats the difference?

We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs.

Course

Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.

Diploma

Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses.

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