Is This for You?

Anyone who has a personal or business website, but doesn’t yet use these essential Google website tools will benefit from this course. Using these tools will provide opportunities to develop and improve the performance of your organisation’s website.

Award and Associated Qualifications

Awarded 7 CPD points upon successful completion

Start Date
Study Type
In centre, online, or a combination
Training Type
7 hours

About This Course

This is a short online course that takes the mystery out of three essential Google tools. The course will delve into what Google can do for your business website, helping you maximise its efficiency and visibility, as well as monitor and evaluate its performance.

This is a practical course that offers step-by-step guidance on how to make your website deliver for your organisation.

Course Content

Module 1 – Google My Business – Topics include a description of Google My Business, how it has evolved and why it should be used, creating an account, the dashboard, posts, photos, mobile app, best practices.

Module 2 – Google Search Console – Topics include what the Google Search Console is and how to set it up, how to submit site maps, tools to optimise content, typical issues and how to fix them, the URL inspections tool.

Module 3 – Google Analytics – Topics include what Google Analytics is, trends, reports, setting goals.

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Aims and Objectives

The aim of the course is to get you up to speed with Google My Business, Google Search Console, and Google Analytics so you can better promote your business’ products and/or services.



Finance Options

Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: –


  • Flexible payment plans to help you spread the cost* available at many of our centres;
  • You could opt to pay upfront.

Company Funded:

Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.

What we can help with:

  • Providing a comprehensive training programme outlining learning outcomes
  • Tailored personnel letters
  • Communication with finance departments to arrange payment options (upfront or payment plan*).

Funding & Grants:

There may be the opportunity to apply for funded grants that can help towards the cost of training. These include the Skills Development Scotland ITAs and the ReAct programme in Wales. All schemes will have different terms and conditions that will need to be met in order to qualify for a grant and these are managed by each individual centre.

We’d recommend you speak to a Course Advisor in your local centre to find out whether they are registered to offer any such schemes and discuss your requirements further.

* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.

Career Path

This course will benefit anyone who has a personal or business website, but doesn’t yet use these core Google website tools. Training on these tools is ideal if you’re working toward positions such as Marketing Coordinator, SEO Specialist, Social Media Specialist, or Marketing Manager.

What’s the Difference?

We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs.

Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.

Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses.