Is This for You?

SEO for Business is perfect for anyone involved in marketing a business or creating content online for websites or social media.

Suitable for PAs, EAs, Office Managers, Marketing Assistants, Social Media Coordinators, as well as those involved in PR, event management, and promotion.

Award and Associated Qualifications

Awarded 6 CPD points upon successful completion

Start Date
Study Type
In centre, online, or a combination
Training Type
Around 6 hours

About This Course

This short course that begins to take the mystery out of SEO so you can understand how to use it to your advantage. The course has been created for anyone with marketing responsibilities who doesn’t have a background in website optimisation. With this course, you’ll see how SEO plays a big part in marketing strategies.

The course starts at the very beginning, defining what SEO is and why it’s important, before delving into how different search engines work and what they look for.

Guiding you through step by step, you’ll understand the ‘science bit’ and you’ll then see how to tap into this to get your web pages and social media content more visible through search engines.

Course Content

Module 1 – Overview of SEO

Module 2 – Keywords

Module 3 – Link Building

In this course, we’ll delve into:

• How search engines work

• What keywords are

• A variety of search engines

• An analysis of competitor SEO

• Using keywords in social media

• Choosing the right keywords and phrases for your digital properties

• Benefits of link building

• Best practices for using SEO

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Aims and Objectives

By understanding how search engines and search engine optimisation work, you’ll see how to adapt your web pages and social media posts so they are more visible, more often.


There are no pre-requisites required before starting this course.

Finance Options

Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: –


  • Flexible payment plans to help you spread the cost* available at many of our centres;
  • You could opt to pay upfront.

Company Funded:

Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.

What we can help with:

  • Providing a comprehensive training programme outlining learning outcomes
  • Tailored personnel letters
  • Communication with finance departments to arrange payment options (upfront or payment plan*).

Funding & Grants:

There may be the opportunity to apply for funded grants that can help towards the cost of training. These include the Skills Development Scotland ITAs and the ReAct programme in Wales. All schemes will have different terms and conditions that will need to be met in order to qualify for a grant and these are managed by each individual centre.

We’d recommend you speak to a Course Advisor in your local centre to find out whether they are registered to offer any such schemes and discuss your requirements further.

* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.

Career Path

If you’re interested in a career in digital marketing then gaining indept insight into search engine marketing is a must. This course, with additional training, can provide a strong foundation for a career as a Social Media Coordinator, Digitial Marketing Specialist, or a career in  Web Design

What’s the Difference?

We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs.

Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.

Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses.