Digital Marketing Diploma

Want a career in digital marketing? With an expanding range of channels available to market through, this diploma will help you learn more about some of the key specialisms of digital marketing.  

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Is this for you?

This is a great Diploma for any aspiring digital marketers. In an industry that is fast paced and rapidly expanding, being able to demonstrate your proactive approach to learning and the profession will stand you in good stead.

 

So, whether you want to work as a PPC Manager, Digital Marketing Specialist, SEO Strategist or simply want to know more about the different ways and methods to market your own business, we think this is a really valuable investment you could make for your future. 

Award and Associated Qualifications

Awarded 180 CPD points upon successful completion

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Start Date

Flexible

Study Type

In centre, online, or a combination

Training Type

diploma

Duration

180 hours or 7 weeks full-time study

Request your Course Factsheet

For further information and pricing please fill in your details below and we will get back to you as soon as we can. Or, call the team on 0161 907 6724.

About this diploma

This Diploma has nine core courses which will cover the key social media platforms such as Facebook and Twitter, and a dedicated digital marketing course that takes you through other specialist areas such as PPC, SEO, Digital Display Advertising, Email Marketing and more.

In addition to the above, another key part of digital marketing is the ability to monitor, analyse, adjust and report on the outcomes of the actions you’re taking. Things change all the time so in the digital marketing course there’s a section for you to learn about analytics as well strategy and planning. You’ll also study Word, Excel and PowerPoint to make sure you can deliver your results in the best possible format.

Pitman Training offers flexible, self-paced study options. This means you can choose whether you study in one of our dedicated training centres or from home or work. The nature of our learning platform means that no matter where you choose to study, each time you log in you simply pick up from where you left off.

 

Once you’ve successfully completed your training you’ll receive a prestigious Pitman Training certificate and have the opportunity to gain a Professional Diploma in Digital Marketing qualification from the Digital Marketing Institute if desired. 

Aims and Objectives

This Diploma has been created to offer you the chance to gain an all-round view and understanding of digital marketing from planning, implementing, monitoring, testing and analysing right through to optimising and reporting. You’ll pick up the jargon, best practice tips and learn effective, essential skills required for those working in this thriving industry. 

Courses Included

In addition to the core courses listed below you also choose an additional four social media courses from a list which includes: Social Media Strategy for Business, Facebook for Business, Twitter for Business, Instagram for Business, LinkedIn for Business, Video for Business, Blogging for Business and Pinterest for Business. 

Professional Certification in Digital Marketing

This unique course offers you the opportunity to learn about the different aspects of digital marketing through a series of dynamic lectures. Each module is led by a renowned industry professional who will guide you through the intricacies of different digital marketing specialisms including SEO, PPC, Digital Display Advertising, Social Media Marketing, Analytics and more. 

Word

Our Microsoft Word course is designed to provide you with the essential skills you will need to be proficient in Word, in a work environment, in as short a time as possible. 

alternative Word Expert

This training course in Microsoft Word will propel your Word skills forward to an advanced level. Over several lessons, you’ll become confident in a range of Word’s more sophisticated features. 

Excel

Microsoft Excel is the world’s most popular spreadsheet program. This course is suitable for beginner to intermediate level. Over 10 self-paced lessons you'll learn how to format your spreadsheet to best display your information, handle simple and complex formulas, insert charts, learn how to insert functions such as IFERROR and much much more.

alternative Excel Expert

Our Excel Expert level course will provide you with the knowledge and skills to use this popular spreadsheet programme to an advanced level. You can choose whether you'd like to study 2013 or 2010 and over a series of self-paced lessons you'll learn how to perform tasks such as conditional formatting, recording and running macros, working with pivot tables and using statistical functions. 

PowerPoint

Our PowerPoint training course will help you get to grips with this comprehensive presentation software. Flexible to study, you can choose the version of Microsoft Office you wish to study on; either 2013 or 2010. 

Effective Business Communication

This excellent course will raise your game when it comes to business communication skills, which is often top of the list of qualities demanded by employers. 

Elective Courses

In addition to the core courses you will also select two elective courses of your own choice. Below are some recommendations but there is a wider list of courses available. Speak to a Course Advisor for more information. 

Pinterest for Business

This Pinterest course will give you a great understanding on how to best utilise this visual, image-sharing platform from the point of view of a business. 

Blogging for Business

This course stages by exploring and using other people’s blogs to gain exposure, to creating and managing your own blog, producing and distributing posts through social media channels, and building a network of fellow bloggers.

Video for Business

This short online course walks you through the technical aspects you need to know to create professional business videos, and also help to understand how this fits into the wider marketing mix.

LinkedIn for Business

This course is designed to bring you up to speed with using LinkedIn in a business environment. It guides you through how to get the most out of the platform, helping you to capitalise on the millions of contacts within arm’s reach.

Marketing Essentials

Over four lessons you’ll cover topics such as understanding what a marketing plan is, how to carry out appropriate research, how websites are designed to market a company, effective advertising and the four P’s of marketing products.

Project Management Fundamentals

Split into four engaging parts, this course takes you through the full life cycle of a project in terms of defining what it is, planning every aspect, implementation, completion and evaluation of a project. 

WordPress for Business

Our online WordPress for Business training course is specifically designed for those wishing to learn how to create a business-focused website. You’ll learn about designing a site and how to physically create a website. 

 

Photoshop CC

Photoshop is a popular image editing application to create and manipulate images for the web and for print. This is a fully flexible self-study programme which looks at the CC version.

Pre-Requisites

Although we don’t require any formal qualifications, it would be advantageous if anyone wishing to study this diploma had some existing basic understanding of the principles of marketing.

 

You can discuss this further with our Course Advisors who will help to ensure the programme is the right one for you. 

Finance Options

Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: - 

 

Self-Funded: 

  • Flexible payment plans to help you spread the cost* available at many of our centres;
  • You could opt to pay upfront.

 

 

Company Funded:

Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.

What we can help with:

  • Providing a comprehensive training programme outlining learning outcomes
  • Tailored personnel letters
  • Communication with finance departments to arrange payment options (upfront or payment plan*).

 

Funding & Grants:

There may be the opportunity to apply for funded grants that can help towards the cost of training. These include the Skills Development Scotland ITAs and the ReAct programme in Wales. All schemes will have different terms and conditions that will need to be met in order to qualify for a grant and these are managed by each individual centre.

We’d recommend you speak to a Course Advisor in your local centre to find out whether they are registered to offer any such schemes and discuss your requirements further.

 

* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.

 

 

Career Path

With proven marketing qualifications you can aim high. What’s to stop you working towards roles such as Marketing Manager, Marketing Consultant, Brand Manager, Creative Director, PR Director or Social Media Marketing Manager? Aim high and continue to invest in your knowledge and skills and there will be nothing stopping you achieving your ultimate career goals.

Looking for prices?

Request more details or call the team on 0161 907 6724

Download a Course Factsheet Now!

Simply enter your details below to download a copy of the course details straightaway. 

Whats the difference?

We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs.

Course

Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.

Diploma

Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses.

Request your Course Factsheet

For further information and pricing please fill in your details below and we will get back to you as soon as we can. Or, call the team on 0161 907 6724.

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