Digital Marketing Diploma

Want a career in digital marketing? With an expanding range of channels available to market through, this diploma will help you learn more about some of the key specialisms of digital marketing.  

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Is this for you?

This is a great Diploma for any aspiring digital marketers. In an industry that is fast paced and rapidly expanding, being able to demonstrate your proactive approach to learning and the profession will stand you in good stead.

 

So, whether you want to work as a PPC Manager, Digital Marketing Specialist, SEO Strategist or simply want to know more about the different ways and methods to market your own business, we think this is a really valuable investment you could make for your future. 

Award and Associated Qualifications

Awarded 180 CPD points upon successful completion

Start Date

Flexible

Study Type

In centre, online, or a combination

Training Type

diploma

Duration

180 hours or 7 weeks full-time study

Request your Course Factsheet

For further information and pricing please fill in your details below and we will get back to you as soon as we can. Or, call the team on 0161 907 6724.

About this diploma

This Diploma has nine core courses which will cover the key social media platforms such as Facebook and Twitter, and a dedicated digital marketing course that takes you through other specialist areas such as PPC, SEO, Digital Display Advertising, Email Marketing and more.

In addition to the above, another key part of digital marketing is the ability to monitor, analyse, adjust and report on the outcomes of the actions you’re taking. Things change all the time so in the digital marketing course there’s a section for you to learn about analytics as well strategy and planning. You’ll also study Word, Excel and PowerPoint to make sure you can deliver your results in the best possible format.

Pitman Training offers flexible, self-paced study options. This means you can choose whether you study in one of our dedicated training centres or from home or work. The nature of our learning platform means that no matter where you choose to study, each time you log in you simply pick up from where you left off.

Once you’ve successfully completed your training you’ll receive a prestigious Pitman Training certificate and have the opportunity to gain a Cerified Digital Marketing qualification from the Digital Marketing Institute if desired. 

Aims and Objectives

This Diploma has been created to offer you the chance to gain an all-round view and understanding of digital marketing from planning, implementing, monitoring, testing and analysing right through to optimising and reporting. You’ll pick up the jargon, best practice tips and learn effective, essential skills required for those working in this thriving industry. 

Courses Included

In addition to the core courses listed below you also choose an additional four social media courses from a list which includes: Social Media Strategy for Business, Facebook for Business, Introduction to Google Website Tools, Twitter for Business, Instagram for Business, LinkedIn for Business, Video for Business, Blogging for Business and Pinterest for Business. 

Certified Digital Marketing Professional

This unique course offers you the opportunity to learn about the different aspects of digital marketing through a series of dynamic lectures. Each module is led by a renowned industry professional who will guide you through the intricacies of different digital marketing specialisms including SEO, PPC, Digital Display Advertising, Social Media Marketing, Analytics and more. 

Word

Our Microsoft Word course is designed to provide you with the essential skills you will need to be proficient in Word, in a work environment, in as short a time as possible. 

alternative Word Expert

This training course in Microsoft Word will propel your Word skills forward to an advanced level. Over several lessons, you’ll become confident in a range of Word’s more sophisticated features. 

Excel

Microsoft Excel is the world’s most popular spreadsheet program. This course is suitable for beginner to intermediate level. Over 10 self-paced lessons you'll learn how to format your spreadsheet to best display your information, handle simple and complex formulas, insert charts, learn how to insert functions such as IFERROR and much much more.

alternative Excel Expert

Our Excel Expert level course will provide you with the knowledge and skills to use this popular spreadsheet programme to an advanced level. You can choose whether you'd like to study 2013 or 2010 and over a series of self-paced lessons you'll learn how to perform tasks such as conditional formatting, recording and running macros, working with pivot tables and using statistical functions. 

PowerPoint

Our PowerPoint training course will help you get to grips with this comprehensive presentation software. Flexible to study, you can choose the version of Microsoft Office you wish to study on; either 2013 or 2010. 

Effective Business Communication

This excellent course will raise your game when it comes to business communication skills, which is often top of the list of qualities demanded by employers. 

Elective Courses

In addition to the core courses you will also select two elective courses of your own choice. Below are some recommendations but there is a wider list of courses available. Speak to a Course Advisor for more information. 

Photoshop CC

Photoshop is a popular image editing application to create and manipulate images for the web and for print. This is a fully flexible self-study programme which looks at the CC version.

Marketing Essentials

Over four lessons you’ll cover topics such as understanding what a marketing plan is, how to carry out appropriate research, how websites are designed to market a company, effective advertising and the four P’s of marketing products.

Video for Business

This short online course walks you through the technical aspects you need to know to create professional business videos, and also help to understand how this fits into the wider marketing mix.

LinkedIn for Business

This course is designed to bring you up to speed with using LinkedIn in a business environment. It guides you through how to get the most out of the platform, helping you to capitalise on the millions of contacts within arm’s reach.

Blogging for Business

This course stages by exploring and using other people’s blogs to gain exposure, to creating and managing your own blog, producing and distributing posts through social media channels, and building a network of fellow bloggers.

Pinterest for Business

This Pinterest course will give you a great understanding on how to best utilise this visual, image-sharing platform from the point of view of a business. 

WordPress for Business

Our online WordPress for Business training course is specifically designed for those wishing to learn how to create a business-focused website. You’ll learn about designing a site and how to physically create a website. 

 

Project Management Fundamentals

Split into four engaging parts, this course takes you through the full life cycle of a project in terms of defining what it is, planning every aspect, implementation, completion and evaluation of a project. 

Pre-Requisites

Although we don’t require any formal qualifications, it would be advantageous if anyone wishing to study this diploma had some existing basic understanding of the principles of marketing.

 

You can discuss this further with our Course Advisors who will help to ensure the programme is the right one for you. 

Finance Options

Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: - 

 

Self-Funded: 

  • Flexible payment plans to help you spread the cost* available at many of our centres;
  • You could opt to pay upfront.

 

 

Company Funded:

Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.

What we can help with:

  • Providing a comprehensive training programme outlining learning outcomes
  • Tailored personnel letters
  • Communication with finance departments to arrange payment options (upfront or payment plan*).

 

Funding & Grants:

There may be the opportunity to apply for funded grants that can help towards the cost of training. These include the Skills Development Scotland ITAs and the ReAct programme in Wales. All schemes will have different terms and conditions that will need to be met in order to qualify for a grant and these are managed by each individual centre.

We’d recommend you speak to a Course Advisor in your local centre to find out whether they are registered to offer any such schemes and discuss your requirements further.

 

* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.

 

 

Career Path

With proven marketing qualifications you can aim high. What’s to stop you working towards roles such as Marketing Manager, Marketing Consultant, Brand Manager, Creative Director, PR Director or Social Media Marketing Manager? Aim high and continue to invest in your knowledge and skills and there will be nothing stopping you achieving your ultimate career goals.

Available Locations

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Aberdeen Pitman Training Aberdeen, 469 Union Street, Aberdeen Scotland Enquire &
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Brighton Pitman Training Brighton, The Dock Hub, Wilbury Villas, Hove, South East Enquire &
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Cambridge Pitman Training Cambridge, 2nd Floor St Andrews House, 59 St Andrews Street, Cambridge East Anglia Enquire &
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Canterbury Pitman Training Canterbury, 1 Beer Cart Lane, Canterbury South East Enquire &
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Cardiff Pitman Training Cardiff, 2nd Floor, 1-7 Castle Street, Cardiff Wales Enquire &
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City EC2 Pitman Training City EC2, Salisbury House, London Wall, London Enquire &
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Clapham Pitman Training Clapham, 2nd Floor, Polygon House, 18-20 Bromells Road, London - Clapham, London Enquire &
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Crawley Pitman Training Crawley, No. 3 Gleneagles Court, Brighton Road, Crawley South East Enquire &
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Crewe and Nantwich Pitman Training Crewe and Nantwich, 2nd Floor, Nantwich Court, Hospital Street, Nantwich North West Enquire &
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Croydon Pitman Training Croydon, 2nd Floor, 19 Park Street, London - Croydon, London Enquire &
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Devon and Cornwall Pitman Training Devon and Cornwall, 58 New George Street, Plymouth South West Enquire &
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Dover Pitman Training Dover, Victoria House, 1 Maison Dieu Road, Dover South East Enquire &
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Edinburgh Pitman Training Edinburgh, 4 Queen Street, First Floor, Buzzer 12, Edinburgh, Scotland Enquire &
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Enfield Pitman Training Enfield, 36-38 First Floor, London Road, London - Enfield, London Enquire &
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Glasgow Pitman Training Glasgow, 1st Floor, 82 Union Street, Glasgow, Scotland Enquire &
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Greenwich Pitman Training Greenwich, 133 Creek Road, Greenwich, London, London Enquire &
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Guildford Pitman Training Guildford, Stamford House, Woodbridge Road, Guildford South East Enquire &
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Hastings Pitman Training Hastings, Sussex Coast College, Station Plaza, Station Approach, Hastings South East Enquire &
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Hendon Pitman Training Hendon, 15 Watford Way, Hendon Central, Hendon London Enquire &
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High Holborn Pitman Training High Holborn, 3rd Floor, 4/4A Bloomsbury Way, Bloomsbury Square, London London Enquire &
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Notting Hill WE ARE CURRENTLY RELOCATING! Please give us a call to arrange to visit us at one of our London centres. 1st Floor United House, 9 Pembridge Road, Notting Hill, London London Enquire &
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Hounslow Pitman Training Hounslow, 3rd Floor, B301- B302 The Vista Centre, 50 Salisbury Road, Hounslow London Enquire &
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Inverness Pitman Training Inverness, 3rd Floor, 2 Baron Taylor's Street, Inverness, Scotland Enquire &
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Ipswich Pitman Training Ipswich, 12 Northgate Street, Ipswich East Anglia Enquire &
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Leeds Pitman Training Leeds, Leeds Media Centre, 21 Saville Mount, Leeds, North East Enquire &
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Liverpool Pitman Training Liverpool, Suite G01, Ground Floor, The Cotton Exchange Buildings, Bixteth Street, Liverpool, North West Enquire &
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Manchester Pitman Training Manchester, 2nd Floor, Richmond House, Bloom Street, Manchester, North West Enquire &
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Middlesbrough Pitman Training Middlesbrough, The Princess Alice, 69 Newport Road, Middlesbrough, North East Enquire &
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Newcastle Pitman Training Newcastle, 2nd Floor, 10-13 Saville Row, Newcastle North East Enquire &
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Northampton Pitman Training Northampton, 4A Alfred Street, Rushden, Northampton Midlands Enquire &
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Nottingham Pitman Training Nottingham, Suite 50-51 Westminster Building, Theatre Square, Nottingham Midlands Enquire &
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Oxford Circus WE ARE CURRENTLY RELOCATING! Please give us a call to arrange to visit us at one of our London. 4th Floor, 50 Margaret Street, Oxford Circus, London London Enquire &
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Peterborough Pitman Training Peterborough, Trinity Court, Trinity Street, Peterborough East Anglia Enquire &
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Reading Pitman Training Reading, Bowman House, 2/10 Bridge Street, Reading South East Enquire &
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Southampton Pitman Training Southampton, The Gallery, 1st Floor, 31 Eastgate Street, Southampton South East Enquire &
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Stratford Pitman Training Stratford, 44 Broadway, Old Stratford Shopping Centre, Stratford London Enquire &
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Swansea Pitman Training Swansea, 6th Floor, Alexandra House, 1 Alexandra Road Swansea Wales Enquire &
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Taunton Pitman Training Taunton, 50 North Street, Taunton South West Enquire &
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Watford Pitman Training Watford, Meridien House, 69-71 Clarendon Road, Watford London Enquire &
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Wembley Pitman Training Wembley, Hazel House, 1-3 Lancelot Road, Wembley London Enquire &
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Wetherby Pitman Training Wetherby, Deem House, Walkers Court, Audby Lane, Wetherby, North East Enquire &
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Worcester Pitman Training Worcester, 1st Floor Richardson House, 21-24 New Street, Worcester Midlands Enquire &
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York Pitman Training York, 9a Davygate, York, North East Enquire &
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Bromley Kingfisher House Business Centre, 21-23 Elmfield Road, Bromley, Kent London Enquire &
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Leicester Pitman Training Leicester, Suite 15, The Crescent, King Street, Leicester Midlands Enquire &
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Eastleigh Pitman Training Eastleigh, Eastleigh Business Centre, Wessex House, Upper Market Street, Eastleigh, South East Enquire &
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Milton Keynes Pitman Training Milton Keynes, 1 Radian Court, Davy Avenue, Knowlhill, Milton Keynes South East Enquire &
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Maidstone The Master's House, College Road, Maidstone South East Enquire &
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Aberdeen
Pitman Training Aberdeen, 469 Union Street, Aberdeen AB11 6DB
Belfast
2nd Floor, Andras House, 60 Great Victoria Street, Belfast, BT2 7BB
Birmingham
Pitman Training Birmingham, Suite 16B Mclaren Building, Priory Queensway, Birmingham B4 7LR
Bishop's Stortford
Pitman Training Bishop's Stortford, Suite 3, 15 Market Square, Bishop's Stortford CM23 3UT
Brighton
Pitman Training Brighton, The Dock Hub, Wilbury Villas, Hove, BN3 6AH
Bristol
Pitman Training Bristol, Unit 9 Hide Market, Waterloo road, St Phillips, Bristol BS2 0PL
Cambridge
Pitman Training Cambridge, 2nd Floor St Andrews House, 59 St Andrews Street, Cambridge CB2 3BZ
Canterbury
Pitman Training Canterbury, 1 Beer Cart Lane, Canterbury CT1 2NY
Cardiff
Pitman Training Cardiff, 2nd Floor, 1-7 Castle Street, Cardiff CF10 1BS
Chelmsford
Pitman Training Chelmsford, 2 St Johns Court, Moulsham Street, Chelmsford CM2 0JD
Chesterfield
Pitman Training Chesterfield, 1st Floor 37 Holywell Street, Chesterfield S41 7SH
City EC2
Pitman Training City EC2, Salisbury House, London Wall, EC2M 5QQ
Clapham
Pitman Training Clapham, 2nd Floor, Polygon House, 18-20 Bromells Road, London - Clapham, SW4 0BG
Colchester
Pitman Training Colchester, 2 St Johns Wynd, Colchester CO1 1WQ
Crawley
Pitman Training Crawley, No. 3 Gleneagles Court, Brighton Road, Crawley RH10 6AD
Crewe and Nantwich
Pitman Training Crewe and Nantwich, 2nd Floor, Nantwich Court, Hospital Street, Nantwich CW5 5RH
Croydon
Pitman Training Croydon, 2nd Floor, 19 Park Street, London - Croydon, CR0 1YD
Devon and Cornwall
Pitman Training Devon and Cornwall, 58 New George Street, Plymouth PL1 1RR
Dover
Pitman Training Dover, Victoria House, 1 Maison Dieu Road, Dover CT16 1RW
Edinburgh
Pitman Training Edinburgh, 4 Queen Street, First Floor, Buzzer 12, Edinburgh, EH2 1JE
Enfield
Pitman Training Enfield, 36-38 First Floor, London Road, London - Enfield, EN2 6ED
Glasgow
Pitman Training Glasgow, 1st Floor, 82 Union Street, Glasgow, G1 2QS
Greenwich
Pitman Training Greenwich, 133 Creek Road, Greenwich, London, SE8 3BU
Guildford
Pitman Training Guildford, Stamford House, Woodbridge Road, Guildford GU1 4QD
Hastings
Pitman Training Hastings, Sussex Coast College, Station Plaza, Station Approach, Hastings TN34 1BA
Hendon
Pitman Training Hendon, 15 Watford Way, Hendon Central, Hendon NW4 3JL
High Holborn
Pitman Training High Holborn, 3rd Floor, 4/4A Bloomsbury Way, Bloomsbury Square, London WC1A 2RP
Notting Hill
WE ARE CURRENTLY RELOCATING! Please give us a call to arrange to visit us at one of our London centres. 1st Floor United House, 9 Pembridge Road, Notting Hill, London W11 3JY
Hounslow
Pitman Training Hounslow, 3rd Floor, B301- B302 The Vista Centre, 50 Salisbury Road, Hounslow TW4 6JQ
Inverness
Pitman Training Inverness, 3rd Floor, 2 Baron Taylor's Street, Inverness, IV1 1QL
Ipswich
Pitman Training Ipswich, 12 Northgate Street, Ipswich IP1 3DB
Leeds
Pitman Training Leeds, Leeds Media Centre, 21 Saville Mount, Leeds, LS7 3HZ
Liverpool
Pitman Training Liverpool, Suite G01, Ground Floor, The Cotton Exchange Buildings, Bixteth Street, Liverpool, L3 9JR
Manchester
Pitman Training Manchester, 2nd Floor, Richmond House, Bloom Street, Manchester, M1 3HZ
Middlesbrough
Pitman Training Middlesbrough, The Princess Alice, 69 Newport Road, Middlesbrough, TS1 1LA
Newcastle
Pitman Training Newcastle, 2nd Floor, 10-13 Saville Row, Newcastle NE1 8JE
Northampton
Pitman Training Northampton, 4A Alfred Street, Rushden, Northampton NN10 9YS
Nottingham
Pitman Training Nottingham, Suite 50-51 Westminster Building, Theatre Square, Nottingham NG1 6LG
Oxford Circus
WE ARE CURRENTLY RELOCATING! Please give us a call to arrange to visit us at one of our London. 4th Floor, 50 Margaret Street, Oxford Circus, London W1W 8SB
Peterborough
Pitman Training Peterborough, Trinity Court, Trinity Street, Peterborough PE1 1DA
Reading
Pitman Training Reading, Bowman House, 2/10 Bridge Street, Reading RG1 2LU
Southampton
Pitman Training Southampton, The Gallery, 1st Floor, 31 Eastgate Street, Southampton SO14 3HB
Stratford
Pitman Training Stratford, 44 Broadway, Old Stratford Shopping Centre, Stratford E15 1XH
Swansea
Pitman Training Swansea, 6th Floor, Alexandra House, 1 Alexandra Road Swansea SA1 5ED
Taunton
Pitman Training Taunton, 50 North Street, Taunton TA1 1LX
Warrington
Pitman Training Warrington, Mayfield House, 84 Sankey Street, Warrington, WA1 1SG
Watford
Pitman Training Watford, Meridien House, 69-71 Clarendon Road, Watford WD17 1DS
Watford
Pitman Training Watford, Meridien House, 69-71 Clarendon Road, Watford WD17 1DS
Wembley
Pitman Training Wembley, Hazel House, 1-3 Lancelot Road, Wembley HA0 2AJ
Wetherby
Pitman Training Wetherby, Deem House, Walkers Court, Audby Lane, Wetherby, LS22 7FD
Worcester
Pitman Training Worcester, 1st Floor Richardson House, 21-24 New Street, Worcester WR1 2DP
York
Pitman Training York, 9a Davygate, York, YO1 8QR
Bromley
Kingfisher House Business Centre, 21-23 Elmfield Road, Bromley, Kent BR1 1LT
Leicester
Pitman Training Leicester, Suite 15, The Crescent, King Street, Leicester LE1 6RX
Eastleigh
Pitman Training Eastleigh, Eastleigh Business Centre, Wessex House, Upper Market Street, Eastleigh, SO50 9FD
Milton Keynes
Pitman Training Milton Keynes, 1 Radian Court, Davy Avenue, Knowlhill, Milton Keynes MK5 8PJ
Maidstone
The Master's House, College Road, Maidstone ME15 6YQ

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Whats the difference?

We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs.

Course

Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.

Diploma

Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses.

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For further information and pricing please fill in your details below and we will get back to you as soon as we can. Or, call the team on 0161 907 6724.

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