All of our centres are fully open for in centre study and exams. Distance Learning (home study) courses are still available.

All of our centres are fully open for in centre study and exams. Distance Learning (home study) courses are still available.

Digital Marketing Diploma

With an expanding range of channels available to market through, this diploma will help you learn more about some of the key specialisms of digital marketing.

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Is this for you?

This is a great Diploma for any aspiring digital marketers. In an industry that is fast paced and rapidly expanding, being able to demonstrate your proactive approach to learning and the profession will stand you in good stead.

Whether you want to work as a PPC Manager, Digital Marketing Specialist, SEO Strategist or simply want to know more about the different ways and methods to market your own business, this is a valuable investment you can make in your future.

Award and Associated Qualifications

Awarded 350 CPD points upon successful completion

Start Date

Flexible

Study Type

In centre, online, or a combination

Training Type

diploma

Duration

350 hours or 14 weeks full-time study

Pitman Training Course Enquiry

For further information and pricing please fill in your details below and we will get back to you as soon as we can. Or, call the team on 0161 907 6724.

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About this diploma

This is a great diploma for any aspiring digital marketing professional. In an industry that is fast paced and rapidly expanding, being able to demonstrate your proactive approach to learning in the digital marketing profession will stand you in good stead.

Whether you want to work as a PPC Manager, Digital Marketing Specialist, SEO Strategist or simply want to know more about the different ways and methods to market your own business, this is a valuable investment you can make in your future.

DIPLOMA OUTLINE

The diploma has nine core courses which cover the key social media platforms, such as Facebook and Twitter, and a dedicated digital marketing professional course that takes you through other specialist areas, such as PPC, SEO, digital display advertising, email marketing, and more.

In addition to the above, an essential element of digital marketing is the ability to monitor, analyse, and report on the outcomes of the actions you’re taking. Things change all the time and in the digital marketing course there’s a section for you to learn about analytics as well as strategy and planning. You’ll also study Word, Excel, and PowerPoint to ensure you can deliver your results in a top quality format.

Pitman Training offers flexible, self-paced study options. This means you can choose whether you study in one of our dedicated training centres or combine this with studying from home or work. The nature of our learning platform means that no matter where you choose to study, each time you log in you simply pick up from where you left off.

Once you’ve successfully completed your training, you’ll receive a Pitman Training certificate, and you'll have the opportunity to gain the Digital Marketing Professional certification from the Digital Marketing Institute.

Aims and Objectives

This diploma has been created to offer you the chance to gain a thorough view and understanding of digital marketing from planning, implementing, monitoring, testing, and analysing right through to optimising and reporting. You’ll pick up the jargon, best practice tips and learn the essential skills required for those working in this thriving and rewarding industry.

Courses Included

In addition to the core courses listed below you also choose an additional four social media courses from a list which includes: Social Media Strategy for Business, Facebook for Business, Introduction to Google Website Tools, Twitter for Business, Instagram for Business, LinkedIn for Business, Video for Business, Blogging for Business and Pinterest for Business. 

Certified Digital Marketing Professional

In this course, you will learn about digital marketing through a series of dynamic lectures. Each module is led by an industry professional who will guide you through the intricacies of various digital marketing specialisms, including SEO, PPC, Digital Display Advertising, Social Media Marketing, and more.

Word

Our Microsoft Word course is designed to provide you with the essential skills you will need to be proficient in Word, in a work environment, in as short a time as possible. 

alternative Word Expert

This training course in Microsoft Word will propel your Word skills forward to an advanced level. Over several lessons, you’ll become confident in a range of Word’s more sophisticated features. 

Excel

Microsoft Excel is the world’s most popular spreadsheet program. This course is suitable for beginner to intermediate level.

Over 10 self-paced lessons you’ll learn how to format your spreadsheet to best display your information, handle simple and complex formulas, insert charts, learn how to insert functions such as IFERROR and much much more.

alternative Excel Expert

Our Excel Expert level course will provide you with the knowledge and skills to use this popular spreadsheet programme to an advanced level. You will study a series of self-paced lessons you’ll learn how to perform tasks such as conditional formatting, recording and running macros, working with pivot tables and using statistical functions.

PowerPoint

Our comprehensive PowerPoint training course will help you get to grips with this popular presentation software. Learning with us will teach you how to produce exciting presentations for effective communication in business.

Effective Business Communication

This excellent course will raise your game when it comes to business communication skills, which is often top of the list of qualities demanded by employers. 

Elective Courses

In addition to the core courses you will also select two elective courses of your own choice. Below are some recommendations but there is a wider list of courses available. Speak to a Course Advisor for more information. 

Video for Business

This course walks you through the technical aspects you need to know to create professional business videos and to understand how video content fits into the wider marketing mix.

LinkedIn for Business

This course will bring you up to speed in using LinkedIn in a business environment. You’ll learn how to get the most out of the platform, helping you capitalise on the millions of professional contacts within arm’s reach.

Marketing Essentials

Over four lessons you’ll cover topics such as understanding what a marketing plan is, how to carry out appropriate research, how websites are designed to market a company, effective advertising and the four P’s of marketing products.

Photoshop CC

If you’re working towards a career as a web designer, then our Photoshop CC course will give you a great foundation and allow you to fully utilise the features of this highly versatile Adobe image and photo editing software.

WordPress for Business

This course is specifically designed for those wishing to learn how to create a business-focused website. You’ll learn about designing the site and how to develop and enhance it.

 

Pinterest for Business

This course will give you a good understanding of how best to use this visual, image-sharing platform from a business perspective.

Project Management Fundamentals

Split into four engaging parts, this course takes you through the full life cycle of a project in terms of defining what it is, planning every aspect, implementation, completion and evaluation of a project. 

Pre-Requisites

Although we don’t require any formal qualifications, it would be advantageous if anyone wishing to study this diploma had some existing basic understanding of the principles of marketing.

Finance Options

Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: - 

 

Self-Funded: 

  • Flexible payment plans to help you spread the cost* available at many of our centres;
  • You could opt to pay upfront.

 

 

Company Funded:

Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.

What we can help with:

  • Providing a comprehensive training programme outlining learning outcomes
  • Tailored personnel letters
  • Communication with finance departments to arrange payment options (upfront or payment plan*).

 

Funding & Grants:

There may be the opportunity to apply for funded grants that can help towards the cost of training. These include the Skills Development Scotland ITAs and the ReAct programme in Wales. All schemes will have different terms and conditions that will need to be met in order to qualify for a grant and these are managed by each individual centre.

We’d recommend you speak to a Course Advisor in your local centre to find out whether they are registered to offer any such schemes and discuss your requirements further.

 

* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.

 

 

Career Path

With proven marketing qualifications, you can aim high. What’s to stop you working towards roles such as Marketing Manager, Marketing Consultant, Brand Manager, Creative Director, PR Director or Social Media Marketing Manager? Aim high and continue to invest in your knowledge and skills and there will be nothing to stop you from achieving your ultimate career goals.

Additional Information

Digital Marketing Diploma Training Centres

East Anglia

Location Address Region
Bishop's Stortford Pitman Training Bishop's Stortford, Suite 3, 15 Market Square, Bishop's Stortford East Anglia Enquire &
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Cambridge Pitman Training Cambridge, 2nd Floor St Andrews House, 59 St Andrews Street, Cambridge East Anglia Enquire &
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Chelmsford Pitman Training Chelmsford, 2 St Johns Court, Moulsham Street, Chelmsford East Anglia Enquire &
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Ipswich Pitman Training Ipswich, 12 Northgate Street, Ipswich East Anglia Enquire &
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Peterborough Pitman Training Centre, Stuart House, St John’s Street, Peterborough, Cambridgeshire East Anglia Enquire &
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Bishop's Stortford
Pitman Training Bishop's Stortford, Suite 3, 15 Market Square, Bishop's Stortford CM23 3UT
Cambridge
Pitman Training Cambridge, 2nd Floor St Andrews House, 59 St Andrews Street, Cambridge CB2 3BZ
Chelmsford
Pitman Training Chelmsford, 2 St Johns Court, Moulsham Street, Chelmsford CM2 0JD
Ipswich
Pitman Training Ipswich, 12 Northgate Street, Ipswich IP1 3DB
Peterborough
Pitman Training Centre, Stuart House, St John’s Street, Peterborough, Cambridgeshire PE1 5DD

London

Location Address Region
Bromley Pitman Training Bromley, 1 Elmfield Park, Bromley London Enquire &
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Central and West Pitman Training London Central and West, 3rd Floor, 4/4A Bloomsbury Way, Bloomsbury Square, London London Enquire &
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City EC2 Pitman Training City EC2, Salisbury House, London Wall, London Enquire &
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Clapham Pitman Training Clapham, 2nd Floor, Polygon House, 18-20 Bromells Road, London - Clapham, London Enquire &
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Croydon Pitman Training Croydon, 2nd Floor, 19 Park Street, London - Croydon, London Enquire &
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Edgware Pitman Training Edgware, Chartwell House, 292-294 Hale Lane, Edgware London Enquire &
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Enfield 2nd Floor Nicon House 45 Silver Street Enfield London Enquire &
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Greenwich Pitman Training Greenwich, 133 Creek Road, Greenwich, London, London Enquire &
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Hounslow Pitman Training Hounslow, 3rd Floor, B301- B302 The Vista Centre, 50 Salisbury Road, Hounslow London Enquire &
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Stratford Boardman House, 64 Broadway, Stratford, London London Enquire &
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Watford Pitman Training Watford, Regus Watford Croxley, 1st Floor Building 2, Croxley Business Park, Watford, London Enquire &
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Wembley Pitman Training Wembley, Hazel House, 1-3 Lancelot Road, Wembley London Enquire &
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City EC2
Pitman Training City EC2, Salisbury House, London Wall, EC2M 5QQ
Clapham
Pitman Training Clapham, 2nd Floor, Polygon House, 18-20 Bromells Road, London - Clapham, SW4 0BG
Croydon
Pitman Training Croydon, 2nd Floor, 19 Park Street, London - Croydon, CR0 1YD
Enfield
2nd Floor Nicon House 45 Silver Street Enfield EN1 3EF
Greenwich
Pitman Training Greenwich, 133 Creek Road, Greenwich, London, SE8 3BU
Hounslow
Pitman Training Hounslow, 3rd Floor, B301- B302 The Vista Centre, 50 Salisbury Road, Hounslow TW4 6JQ
Stratford
Boardman House, 64 Broadway, Stratford, London E15 1NT
Watford
Pitman Training Watford, Regus Watford Croxley, 1st Floor Building 2, Croxley Business Park, Watford, WD18 8YA
Wembley
Pitman Training Wembley, Hazel House, 1-3 Lancelot Road, Wembley HA0 2AJ
Bromley
Pitman Training Bromley, 1 Elmfield Park, Bromley BR1 1LU
Central and West
Pitman Training London Central and West, 3rd Floor, 4/4A Bloomsbury Way, Bloomsbury Square, London WC1A 2RP
Edgware
Pitman Training Edgware, Chartwell House, 292-294 Hale Lane, Edgware HA8 8NP

Midlands

Location Address Region
Birmingham Pitman Training Birmingham, Suite 16B Mclaren Building, Priory Queensway, Birmingham Midlands Enquire &
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Leicester Pitman Training Leicester, Suite 15, The Crescent, King Street, Leicester Midlands Enquire &
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Nottingham Pitman Training Nottingham, Suite 50-51 Westminster Building, Theatre Square, Nottingham Midlands Enquire &
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Worcester Pitman Training Worcester, 1st Floor Richardson House, 21-24 New Street, Worcester Midlands Enquire &
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Birmingham
Pitman Training Birmingham, Suite 16B Mclaren Building, Priory Queensway, Birmingham B4 7LR
Nottingham
Pitman Training Nottingham, Suite 50-51 Westminster Building, Theatre Square, Nottingham NG1 6LG
Worcester
Pitman Training Worcester, 1st Floor Richardson House, 21-24 New Street, Worcester WR1 2DP
Leicester
Pitman Training Leicester, Suite 15, The Crescent, King Street, Leicester LE1 6RX

North East

Location Address Region
Halifax Pitman Training Halifax, Office 3, The Elsie Whiteley Innovation Centre, Hopwood Lane, Halifax North East Enquire &
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Leeds Pitman Training Leeds, Leeds Media Centre, 21 Saville Mount, Leeds, North East Enquire &
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Middlesbrough Pitman Training Middlesbrough, The Princess Alice, 69 Newport Road, Middlesbrough, North East Enquire &
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Newcastle Pitman Training Newcastle, 2nd Floor, 10-13 Saville Row, Newcastle North East Enquire &
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York Pitman Training York, 9a Davygate, York, North East Enquire &
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Leeds
Pitman Training Leeds, Leeds Media Centre, 21 Saville Mount, Leeds, LS7 3HZ
Middlesbrough
Pitman Training Middlesbrough, The Princess Alice, 69 Newport Road, Middlesbrough, TS1 1LA
Newcastle
Pitman Training Newcastle, 2nd Floor, 10-13 Saville Row, Newcastle NE1 8JE
York
Pitman Training York, 9a Davygate, York, YO1 8QR
Halifax
Pitman Training Halifax, Office 3, The Elsie Whiteley Innovation Centre, Hopwood Lane, Halifax HX1 5ER

North West

Location Address Region
Crewe and Nantwich Pitman Training Crewe and Nantwich, 2nd Floor, Nantwich Court, Hospital Street, Nantwich North West Enquire &
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Liverpool Pitman Training Liverpool, Suite G01, Ground Floor, The Cotton Exchange Buildings, Bixteth Street, Liverpool, North West Enquire &
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Manchester Pitman Training Manchester, 2nd Floor, Richmond House, Bloom Street, Manchester, North West Enquire &
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Warrington Pitman Training Warrington, Mayfield House, 84 Sankey Street, Warrington, North West Enquire &
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Crewe and Nantwich
Pitman Training Crewe and Nantwich, 2nd Floor, Nantwich Court, Hospital Street, Nantwich CW5 5RH
Liverpool
Pitman Training Liverpool, Suite G01, Ground Floor, The Cotton Exchange Buildings, Bixteth Street, Liverpool, L3 9JR
Manchester
Pitman Training Manchester, 2nd Floor, Richmond House, Bloom Street, Manchester, M1 3HZ
Warrington
Pitman Training Warrington, Mayfield House, 84 Sankey Street, Warrington, WA1 1SG

Scotland

Location Address Region
Aberdeen Pitman Training Aberdeen, 469 Union Street, Aberdeen Scotland Enquire &
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Edinburgh Pitman Training Edinburgh, 4 Queen Street, First Floor, Buzzer 12, Edinburgh, Scotland Enquire &
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Glasgow Pitman Training Glasgow 1st Floor 82 Union Street Glasgow, Scotland Enquire &
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Inverness Ground Floor, Moray House, 16 Bank Street, Inverness, Scotland Enquire &
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Aberdeen
Pitman Training Aberdeen, 469 Union Street, Aberdeen AB11 6DB
Edinburgh
Pitman Training Edinburgh, 4 Queen Street, First Floor, Buzzer 12, Edinburgh, EH2 1JE
Glasgow
Pitman Training Glasgow 1st Floor 82 Union Street Glasgow, G1 2QS
Inverness
Ground Floor, Moray House, 16 Bank Street, Inverness, IV1 1QU

South East

Location Address Region
Brighton Pitman Training Brighton, The Dock Hub, Wilbury Villas, Hove, South East Enquire &
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Canterbury Pitman Training Canterbury, 1 Beer Cart Lane, Canterbury South East Enquire &
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Crawley Pitman Training Crawley, No. 3 Gleneagles Court, Brighton Road, Crawley South East Enquire &
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Dover Pitman Training Dover, Victoria House, 1 Maison Dieu Road, Dover South East Enquire &
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Guildford Pitman Training Guildford, Stamford House, Woodbridge Road, Guildford South East Enquire &
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Maidstone The Master's House, College Road, Maidstone South East Enquire &
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Milton Keynes Pitman Training Milton Keynes, 1 Radian Court, Davy Avenue, Knowlhill, Milton Keynes South East Enquire &
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Reading Pitman Training Reading, Bowman House, 2/10 Bridge Street, Reading South East Enquire &
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Southampton Pitman Training Southampton, The Gallery, 1st Floor, 31 Eastgate Street, Southampton South East Enquire &
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Southend Pitman Training Southend on Sea Cottis house, East Suite, 1st floor, Rochford, Southend South East Enquire &
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Brighton
Pitman Training Brighton, The Dock Hub, Wilbury Villas, Hove, BN3 6AH
Canterbury
Pitman Training Canterbury, 1 Beer Cart Lane, Canterbury CT1 2NY
Crawley
Pitman Training Crawley, No. 3 Gleneagles Court, Brighton Road, Crawley RH10 6AD
Dover
Pitman Training Dover, Victoria House, 1 Maison Dieu Road, Dover CT16 1RW
Guildford
Pitman Training Guildford, Stamford House, Woodbridge Road, Guildford GU1 4QD
Reading
Pitman Training Reading, Bowman House, 2/10 Bridge Street, Reading RG1 2LU
Southampton
Pitman Training Southampton, The Gallery, 1st Floor, 31 Eastgate Street, Southampton SO14 3HB
Milton Keynes
Pitman Training Milton Keynes, 1 Radian Court, Davy Avenue, Knowlhill, Milton Keynes MK5 8PJ
Maidstone
The Master's House, College Road, Maidstone ME15 6YF
Southend
Pitman Training Southend on Sea Cottis house, East Suite, 1st floor, Rochford, Southend SS4 1BB

South West

Location Address Region
Bournemouth and Poole Second Floor, Pearl Assurance House, 128 - 130 Old Christchurch Rd, South West Enquire &
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Bristol Pitman Training Bristol, Unit 9 Hide Market, Waterloo road, St Phillips, Bristol South West Enquire &
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Exeter Pitman Exeter, 27 Commercial Road, Exeter, Devon EX2 4AE, (By the quay) South West Enquire &
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Portsmouth Pitman Training Portsmouth Suite 102 Portsmouth Technopole North End Portsmouth South West Enquire &
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Taunton Pitman Training Taunton, 50 North Street, Taunton South West Enquire &
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Bristol
Pitman Training Bristol, Unit 9 Hide Market, Waterloo road, St Phillips, Bristol BS2 0PL
Taunton
Pitman Training Taunton, 50 North Street, Taunton TA1 1LX
Bournemouth and Poole
Second Floor, Pearl Assurance House, 128 - 130 Old Christchurch Rd, Bournemouth BH1 1NL
Exeter
Pitman Exeter, 27 Commercial Road, Exeter, Devon EX2 4AE, (By the quay) EX2 4AE
Portsmouth
Pitman Training Portsmouth Suite 102 Portsmouth Technopole North End Portsmouth PO2 8FA

Wales

Location Address Region
Cardiff Pitman Training Cardiff, 2nd Floor, 1-7 Castle Street, Cardiff Wales Enquire &
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Swansea Pitman Training Swansea, 6th Floor, Alexandra House, 1 Alexandra Road Swansea Wales Enquire &
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Cardiff
Pitman Training Cardiff, 2nd Floor, 1-7 Castle Street, Cardiff CF10 1BS
Swansea
Pitman Training Swansea, 6th Floor, Alexandra House, 1 Alexandra Road Swansea SA1 5ED

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Whats the difference?

We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs.

Course

Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.

Diploma

Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses.

Request your Course Factsheet

For further information and pricing please fill in your details below and we will get back to you as soon as we can. Or, call the team on 0161 907 6724.

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