Update concerning COVID-19 – Distance Learning (home study) courses are still available. Find out more about distance learning at Pitman Training

Update concerning COVID-19 – Distance Learning (home study) courses are still available. Find out more about distance learning at Pitman Training

Social Media for Business Award

We have a range of different social media courses, all of which can be studied online. In this award, you can choose any four from the range to allow you to build your business social media knowledge.

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Is this for you?

Pitman Training’s Social Media Award is designed for anyone interested in marketing, event organising or for PAs developing a career.

Award and Associated Qualifications

Awarded 45 CPD points upon successful completion

Start Date

Flexible

Study Type

In centre, online, or a combination

Training Type

award

Duration

45 hours or 2 weeks full-time study

Request your Course Factsheet

For further information and pricing please fill in your details below and we will get back to you as soon as we can. Or, call the team on 0161 907 6724.

About this award

Get social skills & master communicating online

For a career in marketing, event management, or as an Exec PA, you need to be social media savvy, or you’re going to get lost. The same goes if you’re a small business owner. Whether using social media to market your products or services, build loyalty or provide customer service advice, you need to understand the full spectrum of tools available before deciding which to use. With our Social Media for Business Diploma under your belt you’ll be able to create a strategy that’s highly tuned to your specific objectives.

Understanding the platforms

This course has been designed to ensure you feel comfortable using Twitter, Facebook, LinkedIn and Google+ by the end of it. We take the most popular social media platforms and work through these step by step. We also delve into how using video within your social media plans can boost your SEO, and we piece all the elements together to help you see how to create effective business strategies for social media engagement. Practical skills on how to use the different social platforms, combined with communication skills to ensure you share your ideas productively, come together to make a very valuable course.

The bigger picture

With the options of event management, time management, web design, illustration, and marketing essentials as electives, this award gives you the chance to hone your skills in other areas to become a well-rounded marketing professional - always useful for career development and for building up your CV. A Pitman Training Diploma is something employers recognise as a stamp of quality on your CV, and it can open many doors thanks to the world-class reputation of the Pitman Training brand.

Aims and Objectives

This course provides you with the basic knowledge you need across key social media platforms, as well as an overview of how SEO and video for business can help. It goes much further than just scratching the surface, always considering the business benefits of using each platform.

Working through the different modules you’ll start to feel comfortable with a number of different social media tools, and see how you could utilise these at different points within a social media strategy.

Courses Included

You choose any 4 of the below core courses: 

Social Media Strategy for Business

Social media is no longer just for keeping in touch with people on the other side of the world. It’s now very much recognised as a crucial business tool and powerful method of communication, no matter what sector you work in.

Search Engine Optimisation (SEO) for Business

This is a short online course that starts to take the mystery out of Search Engine Optimisation (SEO) so you can understand how you can use it to your advantage.

Facebook for Business

Learn how to use Facebook to promote and market your organisation. This course looks at how businesses can maximise their social media presence on this social media platform.

 

Video for Business

This course walks you through the technical aspects you need to know to create professional business videos and to understand how video content fits into the wider marketing mix.

Twitter for Business

This short course takes you through the basics of how to get started with this popular social media platform, enabling you to make effective use of it for a number of different purposes.

LinkedIn for Business

This course will bring you up to speed in using LinkedIn in a business environment. You’ll learn how to get the most out of the platform, helping you capitalise on the millions of professional contacts within arm’s reach.

Pinterest for Business

This course will give you a good understanding of how best to use this visual, image-sharing platform from a business perspective.

Instagram for Business

This course will teach you what you need to know about Instagram, the popular image-sharing platform, and how it can help your business with its marketing.

LinkedIn for Jobseekers

If you’re looking to maximise your reach and extend your network while searching for a new role, this course will provide valuable guidance on making sure you’re using LinkedIn to its fullest.

Introduction to Google Website Tools

This course is designed will help you learn how to leverage the tools available from Google that will maximise the impact of your business’ website. We will explore Google My Business, Google Search Console, and Google Analytics. 

Pre-Requisites

There are no pre-requisites required for this award.

Finance Options

Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: - 

 

Self-Funded: 

  • Flexible payment plans to help you spread the cost* available at many of our centres;
  • You could opt to pay upfront.

 

 

Company Funded:

Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.

What we can help with:

  • Providing a comprehensive training programme outlining learning outcomes
  • Tailored personnel letters
  • Communication with finance departments to arrange payment options (upfront or payment plan*).

 

Funding & Grants:

There may be the opportunity to apply for funded grants that can help towards the cost of training. These include the Skills Development Scotland ITAs and the ReAct programme in Wales. All schemes will have different terms and conditions that will need to be met in order to qualify for a grant and these are managed by each individual centre.

We’d recommend you speak to a Course Advisor in your local centre to find out whether they are registered to offer any such schemes and discuss your requirements further.

 

* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.

 

 

Career Path

This award can help put you in the perfect position for roles such as Social Media Assistant or Social Media Manager. It's also useful for roles such as Marketing Assistant or Marketing Manager. 

Looking for prices?

Request more details or call the team on 0161 907 6724

Download a Course Factsheet Now!

Simply enter your details below to download a copy of the course details straightaway. 

Whats the difference?

We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs.

Course

Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.

Diploma

Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses.

Quick Enquiry

For further information and pricing please fill in your details below and we will get back to you as soon as we can. Or, call the team on 0161 907 6724.

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